Abdullah Tareq

Experience

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  IdeaCloud Agency

  Dec 2014 - Dec 2015

  Growth Marketing Manager

  - Utilized a range of SEO strategies, social media, and paid ads to increase website traffic, improve search engine rankings, and drive business growth.- Handled strategic planning for all clients, working closely with clients to understand their business objectives and develop growth strategies that aligned with their goals.- Worked closely with engineering and product teams to solve technical issues and improve website performance, including optimizing page load time, fixing broken links, and ensuring mobile responsiveness.- Improved the performance of the company's website by 50%. - Monitored Google Analytics, keyword ranking, and link profiles to ensure that SEO efforts were effective and aligned with business objectives.- Created and coordinated campaigns that leveraged SEO and social media strategies to drive business growth, collaborating closely with the social media team to align campaigns and achieve shared objectives.- Used email marketing and growth hacking tactics to drive organic growth. Show less

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  Scientific Accent

  Jan 2016 - Dec 2021

  Co-Founder & CEO

  - Designed and researched different products to fulfill customers' needs and reached over 50,000 satisfied learners on our platform. - Developed strategies and tactics to boost the company's reputation and drive qualified traffic, which resulted in over 2000 high-ticket customers.- Deployed successful marketing campaigns from ideation to execution with 20% steady annual growth. - Experimented with various organic and paid acquisition channels and reduced our CAC by 50%. - Implemented systems to measure customer satisfaction which helped us maintain 5/5 reviews on Facebook and Google for six years.- Created content that serves our customers and increases the brand's authority, exposure, and sales. Reached +500,000 followers on different social media channels with video content that generated +65 million views. Show less

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  Udacity

  Dec 2021 - Oct 2023

  Digital Marketing Mentor

  - Conduct training sessions and workshops on various aspects of digital marketing.- Provide individual coaching and mentoring to help individuals achieve their specific goals and address their unique challenges.- Stay up-to-date with the latest trends and best practices in digital marketing, and incorporate them into training and mentorship activities.- Work closely with program managers to evaluate the effectiveness of training programs and make recommendations for improvement.- Collaborate with other mentors and trainers to share best practices and develop new training materials. Show less

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  Axis

  Jul 2022 - Oct 2023

  Product Manager

  - Spearheaded a 300% month-over-month increase in Total Payment Volume (TPV), demonstrating exceptional capability in driving significant business growth through strategic initiatives and market insights.- Led the product roadmap and orchestrated comprehensive development cycles, from market research to defining precise product requirements and user stories. Worked closely with UX/UI designers on intuitive prototypes and executed thorough usability tests, guaranteeing our products aligned with and surpassed customer needs and business goals.- Worked closely with engineering teams to ensure timely and high-quality product delivery, providing clear and detailed product specifications and closely monitoring product development progress.- Oversaw the product's P&L, strategically developing and implementing pricing strategies through detailed analysis and leveraging market research and customer insights. - Tracked and analyzed product performance metrics, including user engagement, retention, and revenue, and used data-driven insights to make informed decisions to improve product performance and drive business growth.- Managed the business banking portal, encompassing wallet payments, bank payments, payroll management, salary advances, expense management, and comprehensive user and employee management. This role underscored my capacity to oversee complex platforms, streamline operations, and enhance service delivery.- Directed the integration of payment APIs with external partners and enterprises, significantly expanding business capabilities and operational reach. Also responsible for overseeing the onboarding and verification processes for SMEs and employees, including KYC and KYB compliance, showcasing expertise in regulatory adherence and partnership development. Show less

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  PaySky

  Nov 2023 - Jun 2024

  Technical Product Owner

  - Managed global collaboration with cross-functional teams across eight countries to successfully plan and execute large-scale projects in the Fintech and E-commerce sectors, showcasing exceptional leadership and project management skills.- Led four squads based in Egypt and Pakistan, demonstrating strong team leadership abilities and cross-cultural communication skills, enhancing team productivity and cohesion. - Developed detailed product requirements and user stories, translating customer feedback and market analysis into actionable product features, contributing to product relevance and market fit.- Implemented agile methodologies across product development teams, significantly reducing time to market for new features and products while fostering a culture of continuous improvement and adaptation. Show less

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  Procore Technologies

  Jul 2024 - now

  Product Manager