Jacey Gellasch

Experience

• 

  Kappa Delta Sorority

  Jan 2016 - Dec 2017

  - Promoted events and portrayed chapter achievements- Managed and created content for Instagram, Facebook, Twitter and website- Photographed and videographed events- Communicated with national HQ and alumnae on a frequent basis- Managed and created internal PR efforts - Collaborate with other chairs to plan events for sorority composed of 250 women- Coordinate with local chapters and organizations to plan events- Maintain a budget

  • VP of Marketing and Public Relations

    Nov 2016 - Dec 2017

  • Sisterhood Event Chair

    Jan 2016 - Dec 2017
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  Curtsy

  May 2017 - Jan 2018

  Campus Director

  - Planned and executed all PR/Marketing efforts to launch and develop app on campus- Created and executed marketing campaigns- Created social media content for Instagram- Coordinated partnerships with brand ambassadors- Guerilla marketing such as trunk shows- Directed and delegated team of interns- Coordinated with HQ for data and progress reports

• 

  RISE Creative Co.

  May 2018 - Aug 2018

  Digital Marketing Intern

  - Created and scheduled content for Instagram, Facebook and Pinterest- Maintained a consistent brand image and aesthetic- Researched potential collaborations for post content

• 

  Oklahoma State University

  Aug 2018 - May 2019

  Department of Wellness Communications and Marketing Student Employee

  - Collaborated with other employees to create and execute marketing and communications campaigns- Created and scheduled social media content using Sprout Social- Wrote copy for social media posts- Designed graphics using Canva and Adobe Illustrator- Executed email campaigns using MailChimp- Photographed and videographed events- Recorded analytics and researched audience- Wrote articles and blog content

• 

  ADFITECH, Inc.

  Jun 2019 - Dec 2019

  Marketing and Communications Specialist

  - Design and create content for sales and marketing materials- Redesigned website for SEO and UX- Manage Google Analytics & Google Ads Accounts- Write press releases, articles, blogs and other content- Complete Competitive Research and Keyword Research for SEO- Optimize LinkedIn for B2B Leads and Customer Acquisition- Execute email stewardship and marketing using MailChimp

• 

  Hobby Lobby

  Dec 2019 - Mar 2022

  Digital Advertising Specialist

  - Hands-on creation and execution of omnichannel paid digital media campaigns in order to reach consumers across the buying funnel, meet business objectives, and drive conversions at efficient KPI's- Manage and optimize Google Ads Search, Shopping, Local, Video, Display, App, Microsoft, and more campaigns- Plan & negotiate media buys- Provide relevant information, trends, and recommendations for media creative and strategy based on industry research- Communicate with reps on media buys and strategy- Put together frequent, relevant reporting. Present key learnings and insights to upper management- Train colleagues on Google Ads & more- Assist in strategy and execution of social media advertising campaigns on Facebook, Instagram, and Pinterest Show less

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  PMG

  Mar 2022 - now

  • Client Strategy Lead

    Sept 2023 - now

  • Client Strategy Senior Account Manager

    Mar 2022 - Sept 2023