
Adam Fasher
Intelligence Analyst

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About me
NAR Refrigeration Strategic Planning Leader | Whirlpool GLP | Ross MBA
Education

IDC Herzliya
2009 - 2013Bachelor of Arts (BA) Accounting and Business/Management• Received merit-based scholarship and participated in an excellence program.• Seminar: Managerial accounting in technological environments.

IDC Herzliya
2009 - 2013Bachelor of Laws (LLB) Law• Received merit-based scholarship and participated in an excellence program.• Seminar: Priorities between technological companies' credit debtors in bankruptcy law.

University of Michigan - Stephen M. Ross School of Business
2018 - 2020Master of Business Administration - MBAActivities and Societies: Peer coach and admissions interviewer • Emphases: Management & Organization, Tech & Operations.
Experience

Unit 8200 - Israeli Intelligence Corps
Jan 2004 - Feb 2007Intelligence Analyst• Identified and facilitated intelligence-sharing relationships with worldwide counterparts, successfully driving mission of preventing terrorist attacks in Israel and abroad.

Skillogic International
Feb 2007 - Aug 2008Junior Product Manager• Led offshore Agile development team to meet development deadlines.

PeriGen Perinatal Decision Support Systems
May 2010 - Jul 2013Support Engineer• Provided support to US-based customers; received highest marks in consecutiveperformance reviews by managers and customers, resulting in several pay-raises.• Led on-boarding of new teammembers end-to-end, including technical, cultural and business orientation, successfully integrating over 20 new workers into the team.

M. Firon & Co.
Jul 2013 - Dec 2014Junior Associate, M&A and Due Diligence• Advised senior management and foreign teams by providing research and recommendations, leading to 10 successful M&A deals up to $120M.• Researched international law, formulated arguments to support several successful multi-million commercial litigation cases with the International Court of Commerce in London.• Managed end-to-end intern recruiting process for hundreds of candidates, through creationof characteristics matching tool, interviewing, and final recommendations to partners.• Provided pro-bono legal counsel in housing and construction malpractice cases. Show less

EY
Dec 2014 - Apr 2016Senior Associate, Deal and Strategy Advisory• Conducted financial due diligence projects in large scale buy/sell-side M&A projects for companies with $2M-100M in annual revenues, assisting 10+ successful transactions.

Startup (stealth mode)
Apr 2016 - Jul 2017Co-Founder, COO & Product
HP
Jul 2017 - Sept 2018Manager, Customer Experience and Growth Products, HP Indigo• Design and execution of main customers’ (10k worldwide) performance improvement reporting tool, enhancing customer experience and encouraging disposables mindfulness; resulted in 42 to 53 YoY NPS growth.• Conception and execution of on-boarding campaigns for customers to HP Indigo's cutting-edge PrintOS, a print production IoT operating system with web and mobile apps that helps customers get more out of their HP presses and printers and simplify production, successfully transitioning hundreds of businesses to PrintOS. • Promote customer engagement with business community on Mighty Networks, with hundreds of diverse members, from press operators to business owners, joining and sharing their thoughts and experience.• Partnered with regional teams on a performance competition for Australian customers, awarding paid packets to Australian Rugby’s ‘Super Bowl’ event to winners, resulting in over 80% participation rates and favorable KPI trends. Show less

Microsoft
Mar 2019 - Jun 2019MBA Consultant
Whirlpool Corporation
Jun 2019 - Sept 2019MBA Intern - Sales Ops [GLP]• Analyzed freight costs, identified cost savings opportunities that led to both short & long-term initiatives resulting in >$10m YoY F&W savings

Whirlpool Corporation
Jul 2020 - now• Own and manage North America refrigeration portfolio of over $3bn, designing comprehensive product scoping and manufacturing strategy to ensure market leadership in the next decade• Lead a global team to build extensive project plans considering resources, timelines, and budget, working cross functionally with engineering, business, and design teams to accelerate time-to-market and achieve business results • Led $150M project to redefine company’s market-leading refrigeration architecture, owning and driving GTM KPIs (ROIC, NPV, DCM), while facilitating UX & insights research, design innovations, and manufacturing strategy• Developed product requirements and briefs, based on consumer and market research, to ensure successful go-to-market strategy, based on pricing and feature positioning, and competitive landscape • Designed comprehensive learning lab strategy to boost service efficiency KPIs, incl. M&A acquisition and change management project to maintain US service leadership
Senior Manager, NAR Refrigeration Strategic Planning Leader [GLP]
Mar 2024 - nowSenior Manager, NAR Refrigeration Product Marketing [GLP]
Mar 2022 - Jul 2024Manager, Consumer Services [GLP]
Jul 2020 - Mar 2022
Licenses & Certifications

Attorney
Israeli Bar AssociationNov 2014
Volunteer Experience
Mentor
Issued by Nitzan Haifa on Jan 2010
Associated with Adam FasheriTrek Leader
Issued by itrek on Sept 2018
Associated with Adam Fasher
Languages
- enEnglish
- heHebrew
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