Cassandra Lycke

Experience

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  Knitting Factory Entertainment

  Feb 2005 - Jul 2008

  Marketing Director

  Developed and executed individualized marketing and media plans for over 300 concerts/events per year nationwide including two of four company owned venues. Responsible for ensuring ticket sale expectations were met. Duties included:• Management of daily marketing staff activities• Development of paid and promotional schedules with media outlets nationwide including radio, television, print, and online • Developing press coverage through press releases and artist interviews • Layout design, review and approval of weekly print materials • Market research and relationship development with media outlets in new markets Career highlights include three sold out Elton John concerts, one of which set a venue record for fastest sell-out in Sioux Falls Arena history at 16 minutes; sold out Trans-Siberian Orchestra dates in Boise, ID 2006 and 2007; sold out Tool dates in Missoula and Boise 2008; a primary marketing contact for the music festival portion of the Honda Ski Tour’s inaugural year that included four ski-resort stops. Show less

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  Cymphonix

  Jul 2008 - Dec 2009

  Marketing Associate

  Developed and implemented B2B marketing strategies targeted toward end users and the distribution channel within the high-tech industry. Duties included:• Planning and execution of marketing strategy• Event planning and logistics for an average of 16 trade shows per quarter• Development of company collateral including case studies and press releases • Development of company messaging for email campaigns, handouts and website• Distribution management of weekly email campaigns targeted to specific verticals, prospect lists and channel partners• Maintenance of website resource center with current collateral, case studies, news articles and press releases• Develop and report campaign performance metrics and ROI achievements • Engage with both advertising and public relations agencies, as well as SEO and AdWords organizations• Management of contracted telemarketing agency’s weekly activities• Management of corporate social media efforts via TwitterPrograms used regularly include Sales Force CRM, Eloqua, Listrak, HubSpot, OneSource, Google Analytics, Google AdWords, ZoomInfo and WYSIWYG editors. Show less

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  Cassandra L. Stoneberg Consulting

  Dec 2009 - Sept 2021

  Owner | Consultant

  Provide clients across multiple industries including high tech, concerts/events, and real estate with marketing support. Projects include:• Media planning and buying strategies for radio, television, print, Internet and social media• Development of promotional strategies • Coordination of public relations efforts for live events• Market research• Case study, collateral and messaging creation• Database and campaign management and reporting• Management of campaign budgets• Email marketing campaign creation and execution• Website updates including layout revisions, content development and landing page creation• Streamlining of social media accountsExtremely comfortable with Microsoft® Office Suite including Excel and regularly utilize functions such as VLookup and Pivot Tables. Familiar with SEO and SEM strategies, HTML and CSS. Proficient with Eloqua, Constant Contact, MailChimp, and Vertical Response for email campaign execution. Show less

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  Urban Agent Team

  Apr 2010 - Mar 2011

  Real Estate Agent

  Support clients in the Seattle and Tacoma areas during transactions relating to the purchase and sale of residential homes. Responsibilities included:• Lead generation and nurturing• Research and queries of properties, comps and markets of interest • Ongoing communication with clients• Purchase and sale negotiations and contract development • Assist broker with open houses, home tours, and various tasksExtremely comfortable with the NWMLS, Realist and Discover real estate tools. Show less

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  Wilcynski Partners

  May 2014 - now

  Cassandra brings over 9 years of high tech and event marketing experience to the Wilcynski Partners team. Since becoming a licensed real estate broker in 2010, she’s worked closely with some of Seattle’s top producing real estate agents as a licensed assistant and marketing consultant – developing strategic property marketing plans and agent branding – before joining Wilcynski Partners full time. Her knowledge and expertise brings a unique advantage to our sellers, ensuring that our listings are presented in the best light and receive the greatest market exposure. Show less

  • Marketing Director

    May 2014 - now

  • Real Estate Broker | Listing Specialist

    May 2014 - Sept 2021