Quyen Nguyen Hoai

Experience

• 

  CPA Australia

  Jun 2017 - Jun 2018

  Student Ambassador

  - Act as a liaison between CPA Australia and my university - IS VNU- Assist at CPA Australia’s events and lecture presentations on-campus; support major CPA Australia events including CPA Career Expo and CPA Member Certificate Ceremony- In charge of building up online/ offline promotional plan for CPA Australia’s events*Key achievement- Successfully organize 1 branding event named “Insights into the Future Job Trend”, which helped enhance the CPA Australia in Vietnam - IS VNU partnership (with 350+ application forms, 200+ actual show-ups) Show less

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  AIESEC

  Jul 2017 - Jan 2019

  - Accountable for brand management for 2 products (outgoing Global Volunteer & incoming Global Volunteer project) and internal communication management- In charge of the synergy between Marketing function and other related functions and stakeholders- Build up Marketing functional plans and ensure the progress of execution- Lead directly 25+ functional members to run online campaigns and branding activities- In charge of member & organizational development*Key achievement- Successfully run promotion and organize 9 external events which attracted 1300+ application forms and 400+ actual show-ups in total- Standardize synergy process with other related functions Show less

  • Vice President of Marketing and Communication

    Jan 2018 - Jan 2019

  • Business Intelligence Analyst

    Jul 2017 - Feb 2018
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  Markus Agency

  Dec 2018 - Mar 2019

  Strategic Marketing Assistant

  - Research, analyze the data/ information of 3 industries: Air-Conditioning, Home Décor & Retail Pharmacy to make 4C research reports which support managers in solving clients’ problems- In charge of developing Markus Agency's website

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  Reckitt

  Aug 2019 - Feb 2022

  - Responsible for end-to-end eCommerce performance of Dettol brand on Shopee, Lazada, Tiki: campaign/commercial planning, sales target, stock management, online visibility/ merchandising, product listing, engagement activities, media, partnership.- Manage Ecom operations: keep track & ensure execution progress of campaign planning - Plan & manage trade spending as aligned with Head of Ecom- Conduct regular analyses on sales, traffic, conversion rate vs. KPIs to improve & enhance forward plans- Weekly business meeting review with Head of Ecom Show less - CRM project management: take lead CRM project on Ecom & manage all related operations (product listing, forecast, promotion set up, resolve issues impacting to CRM peformance)- Ecom market research: follow up platform & brand’s event calendar to conduct analyses of Reckitt & competiors’ activities, pricing to make recommendations to drive the Ecom business- Online merchandising management: ensure strategic display (SiS, LP, Thumbnaiil), product arrangement, product content & image on Ecom stores for user experience optimization to increase conversion - Engagement tool: take lead consumer enagament tools in Ecom for 3 brands Durex, Dettol, Veet (SMS, Facebook, Zalo, Store Feed/CEM, Chat response, Livestream, R&R campaign)- Ecom content improvement: develop & optimize product description, product page content, product image with a focus to improve conversion & trigger high rank on-site search (tracking by Ecommerce Digital Shelf Health)- Partnership management: Manage Ecom partnership for Durex with JBL, Logitech, Anker, Coolmate*Key achievement:- Awarded Reckitt's Quarterly Compass Award Q4'21 Show less - Accountable for Veet’s Ecommerce performance on Shopee, Lazada: commercial planning, sales target, stock management, online visibility/ merchandising, product listing, engagement activities- Manage online sales execution for other 3 brands Enfa, Dettol, Durex: stock, PO processing, product listing, bundling request, livestream setup- Daily inspect store layout, product image, stock availability, promotional schemes, review & rating, check-out option, to have actions needed, ensure best experience for online customers- Prepare periodic & ad-hoc reports for managers: sales report, competitor tracking, traffic model Show less - Lead event organizing for 5 core online & offline scientific conferences of brands Gaviscon and Strepsil Maxpro (both international & national scale)- Lead the 6-month project of running monthly newsletters to targeted health professionals (HCPs) to help brands stay in touch with HCPs during Covid-19 pandemic- Work with medical advisory, regulatory affair & agency to develop scientific materials (document, leaflet, website) supporting the sales team- Conduct periodic and ad-hoc reports for line manager*Key achievement:- YTD Q3 2020, Gaviscon's Sales Hospital YTD Q3'20 GR +21% vs Q3'19 - Successfully collaborated with a variety of stakeholders in event organization: (1) Speakers in England, Russia, Vietnam (HCMC & Hanoi); Translator in Australia, (2) HCMC ENT & Southern Provinces Society; (3) Digital & event agency- Awarded Reckitt's Quarterly Compass Award Q4'20: Driving for Excellence, Seeking out new Opportunities & Building Shared Success Show less - 2 months in the field trip, acting as an Nutrition Consultant & Sales Rep of the brand Enfa in MBS (Mom & Baby Store) & GT (General Trade) channels to equip an overall understanding of the infant formula milk market/channel/consumers- In charge of executing sales campaigns for brand Enfa in MBS retailers (ConCung, Bibo Mart & Kids Plaza): (i) propose gifts for sales campaign, ensure their availability before campaigns start and inbound stock in retailer's warehouses on time & (ii) work with Brand team & retailers to define media plan for campaigns- In charge of MBS channel's premium plan during Dec'19-Jan'20: work with (i) Procurement, (ii) MKT & (iii) vendors to develop gifts for MBS's sales campaigns- Responsible for DOIT approval of all promotion schemes for sales campaigns- Negotiate payment term with MBS retailers, prepare contracts & work with regional procurement team to create vendor code for partners Show less

  • Acting E-commerce Business Development Manager

    Oct 2021 - Feb 2022

  • Ecommerce Consumer Engagement

    Jun 2021 - Sept 2021

  • Regional Management Trainee - Ecommerce Business Development

    Nov 2020 - May 2021

  • Regional Management Trainee - Marketing

    Mar 2020 - Oct 2020

  • Regional Management Trainee - Trade Marketing

    Aug 2019 - Feb 2020
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  Intrepid Group Asia

  Mar 2022 - now

  - Manage the Retail (both Outright & Hybrid), and Marketplace E-commerce businesses. Drive growth, monitor performance, and commercial target achievements for the brand portfolio.- Account profitability, P&L management. Ensure financial objectives are met.- Account Inventory Health management for all Retail brands within the portfolio.- Oversee Affiliate activities on TikTok to drive incremental sales and growth opportunities for brands.- Influence, and collaborate closely with internal cross-functional teams (Operations, Marketing, Live Commerce, Customer Services, Merchandising, Finance) to deliver and achieve the business's mutual objectives.- Process enhancement and optimization. - People development and Stakeholder management.Team achievement:- Intrepid's Rocketeer Team Award in Q2 2024(to recognize the outstanding contributions and exemplary of top-performing teams throughout the regions, across various functions and projects) Show less - Lead & manage Tefal's end-to-end Retail Ecom operations (campaign/commercial planning, sales target, inventory management/forecast, online visibility, product launch readiness, partnership, media, etc) & define the team's priorities to ensure operation progress- Develop growth plans for the account's NMV, GMV & ensure the account's KPIs are met. Collaborate with the management team to define optimal sales targets that both drive the growth of the business & allow it to reach, which encourages the team morale- Manage & collaborate with cross-functional teams (ITP, Brand, Platform) in delivering account performance & ensure brand retention- Responsible for conducting sales performance analyses/ reports & competitor tracking to gain insights for continuous business improvement decisions. Deliver recommendations on the best strategies/ promotions/ growth levers for brands*Key achievement:- Intrepid Rocketship Awards - MVP Team(to recognize the top performing team across the region and functions) Show less

  • Group Brand Manager

    Oct 2023 - now

  • Associate Category Manager

    Apr 2023 - Sept 2023

  • Senior Key Account Manager

    Mar 2022 - Mar 2023