Rafael Birk

Experience

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  Theo Wormland

  Aug 1994 - Mar 2008

  Last title shop manager / Blue House - Hannover -- Germany--

  • Managed all core business processes in a retail shop setting, including 8 years as a shop manager at Blue House Hannover and the THEO house in Hamburg.• Led a team to achieve the highest turnover in the history of Blue House Hannover in 2007, a record that still stands today.• Implemented strategic sales tactics to drive revenue growth and enhance customer satisfaction.

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  BESTSELLER

  Jan 2008 - Jan 2015

  NOOS sales representative / coach / Wholesale
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  Jack&Jones / Bestseller A/S Brande Denmark

  Apr 2008 - Jan 2009

  Sales support responsible for Jack & Jones Germany Wholesale

  • Managed daily distribution of goods, order registration, and inventory reconciliation for Jack & Jones Germany Wholesale.• Provided exceptional customer service to sellers, area sales managers, and customers to optimize shop performance.• Ensured timely compliance with tasks and annual plans, updating sales figures and budgets for accurate order placement.

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  Jack&Jones Bestseller A/S Brande Denmark

  Jan 2009 - Feb 2010

  NOOS/Supply sales responsible Jack&Jones Wholesale north part of Germany

  • Managed weekly calls with 180+ customers in Germany, Austria, and Switzerland to optimize jeans supply and turnover rates.• Implemented extranet for streamlined customer communication and stock management.• Collaborated with supply manager to develop and execute supply strategies for Jack&Jones Wholesale.• Ensured existing stock was sold at full price, resulting in increased revenue and customer satisfaction.

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  Jack & Jones Bestseller A/S Brande Denmark

  Feb 2010 - Nov 2014

  • Led training sessions to motivate and focus on strengths, not weaknesses, of team members at Jack & Jones Bestseller A/S.• Implemented tools and training programs to elevate skills and decision-making abilities of individuals.• Achieved a higher level of performance and productivity across teams through personalized coaching and solutions-oriented approach. • Managed weekly calls with customers to discuss jeans supply, ensuring timely delivery and customer satisfaction.• Implemented an extranet system for all customers to streamline communication and enhance efficiency.• Collaborated with supply manager and coordinator to develop and optimize supply strategies for Germany, Austria, and Switzerland.• Successfully achieved a turnover rate of minimum 7 times a year for the main stock, maximizing profitability and customer satisfaction.

  • Supply coach, Jack & Jones NOOS / WHS focus GER/AUT/CH

    Oct 2013 - Nov 2014

  • NOOS Supply sales representative, Jack & Jones Wholesale, Germany, Austria, Switzerland

    Feb 2010 - Oct 2013
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  Jack & Jones Bestseller A/S Brande, Denmark

  Nov 2014 - Jun 2015

  Sales representative Jeans Intel. / Supply coach , Jack & Jones Retail / WHS GER / AT and CH

  In my role as a Sales Representative at Jack & Jones Bestseller A/S, I provided lateral support to key customers like Zalando and Amazon, focusing on collection presentation and NOOS package assurance. By tracking weekly figures and ensuring strong product assortments, I contributed to driving sales growth and securing market share for key products.

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  BESTSELLER

  Oct 2015 - Feb 2018

  NOOS responsible at Bestseller / Vero Moda - WHS and Retail for Germany, Austria, Schwitzerland, Belgium, Netherlands and France

  • NOOS sales and planning / NOOS sales responsible and coach at Bestseller / Vero Moda

    Oct 2017 - Feb 2018

  • Sales Representative - NOOS sales Vero Moda / coach

    Oct 2015 - Feb 2018
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  DK Company A/S - BLEND & Casual Friday & FQ1924

  Jan 2018 - Nov 2024

  Area Sales Manager

  Full responsibility for sales to and development of wholesale customers in Germany, Austria, and Switzerland, as well as Belgium, the Netherlands, France, Italy, Poland, Hungary, Romania, the Czech Republic, Slovakia, Slovenia, Serbia, Croatia, including connections to Malta and Kosovo.o Responsible for 66% of total sales for Blend, Casual Friday, and FQ1924.o Responsible for: Budgets Personnel Brand development Product development Support for major key account customers Monitoring market needs Collection meetings and presentations Developing sales strategies Coaching employees on sales and strategies Contract negotiations Follow-up on agencieso Contributed to a significant increase in revenue since my start. Show less

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  INDICODE / IKS ApS

  Dec 2024 - now

  Area Sales Manager

  As an Area Sales Manager, I take full responsibility for the wholesale sector, driving all sales activities with a strong focus on sustainable growth and brand development. My key responsibilities include building and maintaining long-term customer relationships, as well as closely collaborating with agents to strategically develop and position the brands INDICODE, Kronstadt, and JEFF for market success.I identify and expand into new markets, develop tailored sales strategies, and ensure optimal brand presence. Through targeted analysis and close market monitoring, I ensure that we anticipate trends early and continuously optimize our sales strategy.My goal is to elevate the brands to the next level – through professional market penetration, strong partnerships, and the consistent implementation of our corporate strategy in the wholesale sector. Show less