Harpreet Singh

Experience

• 

  NVISH Solutions

  Sept 2009 - Oct 2011

  Web Analyst

  In Nvish I worked in Web Analytics team for Sony PlayStation and was responsible for Implementation of Adobe Analytics on website and Reporting on Web Pages and Marketing channels. Here I learned about technical aspects of Adobe Analytics - VISTA rules, SAINT Classification, Marketing channel processing rules.

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  Gurgaon, Haryana

  Oct 2011 - Apr 2013

  Digital Data Analyst/ Web Analyst

  Working on various tools of Omniture like Site Catalyst, Excel Client, Discover, Data Warehouse, Click Map Double click ( Bought Media tool) and worked on other another tools Hitbox, Google Analytics, Web Trends.Doing Campaign analysis Generating Periodic as well as Ad-hoc Site Performance analysis Generating weekly analysis on how bought media is performingSocial Media analyticsCreating dashboard and analysis of Nokia sites

• 

  EClerx

  May 2013 - Nov 2016

  Process Manager

  Leading web analytics process for security software company

• 

  Vodafone India services pvt limited (VISPL)

  Nov 2016 - Jan 2019

  Assistant Manager
• 

  Vodafone india service pvt ltd

  Jan 2019 - Jul 2019

  Manager
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  EClerx

  Jul 2019 - now

  RepharseAs the head of the CRO program for a prominent retailer, I am responsible for overseeing a team that executes A/B tests and analyzes their results. Since 2019, we have successfully conducted 903 A/B tests, averaging around 20 tests per month.. My primary objective is to deliver accurate and timely results to all stakeholders, while also improving business key performance indicators through process enhancements. Additionally, I strive to minimize the occurrence of false positive tests. Show less

  • Associate program Head

    Oct 2021 - now

  • Lead Consultant

    Jul 2019 - Oct 2021