Experience

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  Zanderbetterton.com

  Nov 2017 - Aug 2020

  Freelance photographer & filmmaker

  • Captured and created exceptional experiences for clients through photo or video• Created and edited content for various styles such as event videos, senior & family portraits• Connected with community members and local businesses

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  High point university

  Jan 2020 - Jan 2022

  Videographer

  • Captured the spirit and energy of the Marching Panthers during basketball and soccer games• Created a wide range of content such as full-length performances, documentary-style interviews, and various social media content for a growing audience • Collaborated with marketing team to establish social media marketing strategies

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  Speek

  Jan 2021 - May 2021

  Videographer

  •Meet brokers/clients on-site to understand their goals and translate them into a compelling real estate video•Capture interior, exterior, and walkthrough shots to showcase unique features of the property •Manage multiple projects and deliverables (photos and videos for web and social)

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  Better marketing

  Jul 2021 - Aug 2022

  Founder & chief creative officer

  • Created high-impact video content such as real estate, corporate, and drone videos• Targeted content for web and social media distribution with text/graphic overlays• Advised clients on publishing strategies and formats to ensure engagement with audience

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  High point discovered

  Oct 2021 - Jun 2024

  Photographer & videographer

  • Create and edit photo and video content to be used on social media, blog posts, and the magazine• Connect with community members and local businesses• Contribute to monthly marketing committee meetings to advise HPD on video content, strategy, and distribution

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  Skypan international

  May 2022 - Aug 2022

  Apprentice drone pilot

  • Assisted in creating accurate aerial view studies and background images for renderings for commercial real estate developers• Utilized various UAS systems and Part 107 knowledge to conduct safe and successful commercial operations• Met clients on-site to explain our process in creating their aerial imagery• Contributed to projects that accounted for over $50k revenue May-August• Assisted with digital asset management and administrative tasks

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  Shield ai

  Jun 2023 - Aug 2023

  Video marketing intern

  • Filmed Shield AI products, executives, and innovators to help tell the story of building the World’s Greatest AI Pilot.• Created customer-facing videos seen by decision makers within the DoD, Pentagon, and across the US Government.• Collaborated with design team to create timeless content for product demonstrations, industry events, new product launches, social channels, and growing Shield AI’s presence within the larger tech community.• Gained experience working in a fast-moving workplace at a high-growth, rapidly-scaling tech unicorn. Show less

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  Lucid bots

  Aug 2024 - now

  •Collaborate with engineering, sales, and marketing teams to produce targeted content for Lucid Bots’ Sherpa and Lavo Bot products, enhancing brand engagement in B2B channels•Co-create case studies on the Sherpa drone’s industrial cleaning applications, generating interest from industry-specific clients•Independently produce select photo and video projects to drive brand awareness and visibility across social platforms•Work closely with product teams to align visuals with brand messaging, ensuring content resonates with our target audience•Integrated Canto as a digital asset manager, improving accessibility and organization of marketing materials across teams•Support content rollout across social media, email, and digital ads to extend brand reach and engagement•Build and maintain an organized content library in Canto, promoting consistency in brand visuals and smoother team collaboration Show less

  • Content Producer

    Apr 2025 - now

  • Content Coordinator

    Aug 2024 - Apr 2025