Ravindranath Challa

Experience

• 

  Yell

  Jan 2007 - Feb 2012

  Handling and overseeing continuous improvement projects for various products like websites and print ads etc. Designing and maintaining responsive websites using Dreamweaver and DUDACreating hero pages, banners and landing pages to promote customer productsCustomer website migration from old platform to new Creating and developing marketing assets for SMBsDesigning listing directories, newsletters, infographics, direct emails, etc.Creating motion videos covering customer products and service

  • Sr. Quality Coordinator – BDSG

    Apr 2011 - Feb 2012

  • Web Designer

    May 2008 - Apr 2011

  • Graphic Designer – Operations

    Jan 2007 - May 2008
• 

  Hibu

  Feb 2012 - Jun 2015

  • Designed and implemented multi-site operations in India and Manila • Recruited management team to oversee 300+ employees. • Supported go-to-market initiatives and streamlined processes. • Spearheaded digital transformation and auto-renewal projects • Working with sales, marketing, customer service and product design. • Designed and lead a proof of concept trial for new flagship website proposition.

  • Sr. Project Lead

    Oct 2014 - Jun 2015

  • Project Lead

    Feb 2012 - Oct 2014
• 

  Tata Consultancy Services

  Jun 2015 - now

  - Design and pitch AI-driven digital marketing solutions, aligning strategies with client goals across global markets. - Develop proactive proposals and RFP responses, driving revenue growth through innovative offerings. - Collaborate with stakeholders to optimize Paid, Owned, and Earned channels, enhancing client ROI - Led presales efforts as a solution lead crafting 30+ RFPs annually and securing $100M+ deals in North America, UK, Europe, and APAC. - Contributed to 30% unit revenue growth through strategic proposals and AI tool integration. - Managed a 50+ member digital marketing team across India and Manila, overseeing email, PPC, display, and social campaigns. - Launched ad ops services with platforms like Landmark and Media Ocean, improving efficiency by 25%.

  • TCS Interactive Marketing Ops Solution Consultant

    Apr 2023 - now

  • Presales Digital Interactive Operations

    Aug 2018 - Apr 2023

  • Marketing Operations Manager

    Jun 2015 - Aug 2018