Andrew P.

Experience

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  WNYU Radio

  Sept 2012 - Aug 2013

  Promotions Director

  ● Increased audience engagement and enhanced station’s brand by curating and scheduling daily event promotions ● Hosted a weekly, two-hour online radio broadcast focused on independently released rock music. Researched decades of past releases to deliver unique and hard-to-find content to listeners while maintaining a blog and promoting the show via social media

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  U.S. House of Representatives

  Jan 2014 - Jan 2015

  Legislative Intern

  ● Helped formulate Congressman’s position on legislation by researching policy issues and communicating them in written briefs● Prepared summaries of hearings and briefings● Assisted with crisis communications and media statements● Led constituent tours of US Capito

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  Martha's Table

  Jan 2015 - Jan 2018

  Communications Associate

  Created a wide variety of content and led communications initiatives to meet community organization’s strategic goalsEarned millions of dollars for the organization’s programs by executing advocacy campaigns anddrafting testimony for DC government budget hearings that resulted in appropriations increases three years in a row● Empowered CEO and senior leadership to advocate for the organization’s mission by writing opeds, speeches, and talking points● Grew audience engagement—from website visits to program participation—by designing and writing content for marketing collateral, blogs, newsletters, annual report, and social media● Significantly increased donations to the organization by redesigning direct mail campaigns with powerful content that inspired audiences to give● Tracked relevant local and national public policy developments and produced summaries and memoranda for senior staff● Worked directly with organization’s constituents to share their stories in a dignified and respectful way● Planned and executed events for Witnesses to Hunger, a grassroots advocacy initiative● Represented organization in coalition and advocacy strategy meetings● Reinforced an organizational culture centered around dignity by conducting asset-based messaging trainings for staff Show less

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  Strada Education Foundation

  Jan 2018 - Feb 2024

  Manager, Strategic Communications

  Helped build a movement to strengthen the education-career system in the U.S. by creating and directing communications and marketing strategies, producing content, planning and executing campaigns, and analyzing key audience and outcomes metrics.● Drove participation in the organization’s mission by shaping key messages and planning tactics that led key stakeholders to take actions toward measurable goals. Designed and directed a promotional campaign for the release of new research that increased webinar attendance among target audience by over 30%● Increased engagement across all digital channels by creating content that received thousands of views including articles, blog posts, video scripts, podcasts, and social media posts● Generated thousands of conversions from target audiences by planning, scheduling, determiningart direction, and writing copy for advertising and social media campaigns. Authored a set of digital ads that exceeded website benchmarks and increased click-through rate by 31% compared to previous ads● Continuously improved marketing and communications efforts by measuring and deriving insights from key audience and outcomes metrics. Built and maintained digital dashboards to collect information and presented analysis to executives and initiative leaders● Boosted engagement rates and followers on social media channels by formulating strategies for each platform and writing and scheduling daily posts. Increased engagement rates and grew followers by 60% over a two-year period● Optimized institutional efficiency by redesigning the organization’s processes for its project management software, creating new methods that simplified its use and increased adoption among colleagues● Fostered a strong organizational culture of clear communication by writing and distributing internal newsletter and weekly Slack updates Show less

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  Association for Public Policy Analysis & Management

  Jan 2024 - now

  Communications Manager