Justin "Willo" Jacobs

Experience

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  Gap Inc.

  Nov 2008 - Apr 2010

  Visual Standards Manager
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  Wrightsville Beach Magazine & Lumina News

  Mar 2009 - Aug 2010

  Features Writer
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  Barnes & Noble

  Aug 2010 - May 2015

  Merchandise Manager
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  Peet's Coffee

  Jun 2015 - May 2017

  Shift Lead & Trainer
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  Spero Arts Foundation

  Dec 2015 - Dec 2018

  Executive Director
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  Goodwill Industries of San Diego County

  May 2017 - Jun 2018

  Assistant Manager & Trainer
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  Werk Fitness

  Dec 2018 - Feb 2020

  Corrective Exercise Specialist
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  LadyBoss Health & Weight Loss

  May 2020 - Feb 2022

  Marketing Copywriter

  Marketing Performance & Revenue Generation: • Boosted promotional email click-through rates by 30% within 3 months • Drove over $50,000 in revenue via targeted ad copy and email marketing campaigns in just 4 months.Content Creation & Product Launches: • Spearheaded product launch campaigns, developing cohesive copy for emails, social media, and graphics. • Crafted engaging content for a Facebook audience exceeding 100K active users. • Authored diverse blog articles covering nutrition, fitness, self-care, and mental health topics.Digital Marketing & Advertising: • Developed and executed ad copy strategies for new product launches across multiple social media platforms. • Conducted regular quality control audits on company social media presence (Facebook, Instagram, TikTok, YouTube). • Managed Amazon Store listing copy for entire product catalog, optimizing for conversions and discoverability.SEO & E-commerce Optimization: • Collaborated directly with SEO lead to enhance page visibility on Google, implementing best practices following Google updates. • Optimized Amazon Store listings to improve product rankings and drive sales. Show less

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  Highlights for Children

  Feb 2022 - Jun 2022

  Digital Copywriter

  Cross-functional Collaboration: • Partnered with design team and art directors to align email and site execution with strategic goals • Ensured consistency in visual branding, messaging, and tone across all digital assetsWebsite Content Creation: • Crafted compelling landing page content that effectively communicated company voice and mission • Increased average time on page through engaging and targeted copywritingMulti-platform Copywriting: • Developed and optimized paid social media copy across platforms including Instagram and Facebook • Achieved increase in click-through rates through data-driven copy refinementE-commerce Content Specialization: • Created product descriptions and landing pages for Highlights Amazon store, adhering to platform guidelines • Contributed to growth in Amazon store sales through persuasive and SEO-optimized copy Show less

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  Copyleaks

  Jun 2022 - now

  Content Manager & Product Marketer

  Media Relations & Brand Visibility: • Enhanced company profile with CEO features in top-tier outlets like Entrepreneur, Wired, Forbes, and Business Insider. • Secured strategic placements, driving the company’s successful debut on the Inc. 5000 list through targeted award submissions.Brand Management, SaaS Product Marketing & Audience Engagement: • Developed and executed a cohesive brand strategy across multiple channels, driving increased engagement for both B2B and B2C audiences. • Spearheaded product marketing initiatives for a SaaS portfolio, crafting tailored positioning, messaging, and go-to-market strategies to differentiate the brand and resonate with target customers. • Enhanced customer acquisition and retention through data-driven insights, aligning marketing efforts with user needs and industry trends.Content Strategy & Optimization: • Led a comprehensive content strategy overhaul, adapting to generative AI trends and Google Core updates. • Boosted organic traffic by optimizing content and aligning with the latest SEO best practices.Demand Generation & Content Creation: • Created high-impact content to empower channel partners and amplify brand reach. • Developed targeted B2B and B2C content strategies, driving a measurable increase in marketing-qualified leads (MQLs) and fueling growth. Show less