María López Molina

Experience

• 

  Twenix

  May 2017 - Jan 2020

  Learning Experience Manager

  Developed and managed educational materials for Twenix, a company offering language classes via videoconference for both individual and B2B clients. Oversaw the entire process, maintaining direct communication and feedback with users. Created personalized materials tailored to both traditional learning methods and business-focused training.

• 

  Central College

  Aug 2017 - May 2018

  Spanish Lecturer and Intercultural Events Coordinator

  I have taught Spanish and Literature to American students of the liberal arts school Central College, Pella, Iowa. I was working there two semesters and over that time I taught students of all levels and ages: from beginners to advanced, from freshmen to senior year. I designed customized lessons for all of them, focused on improving their speaking abilities and their knowledge of the Spanish culture. I taught Spanish and Latin American Literature too, emphasizing poetry.As part of my job I was required to organize interactive cultural events and workshops focused on the Spanish and Mexican traditions, festivities, gastronomy, history and literature. Show less

• 

  MAXAM

  Aug 2019 - Jan 2020

  International Business Executive

  Export operations and accounts management (Salesforce). Selling process management (Oracle), logistic coordination, data analysis (Qlikview/Discoverer), and market and viability studies. (Excel)

• 

  ICEX

  Jan 2020 - Dec 2020

  International Trade & Investment Advisor - Economic and Commercial Office of Spain in Casablanca

  The Economic and Commercial Office of Spain in Casablanca is an economic section of the Embassy of Spain in Morocco. This institution boosts economic relations between Morocco and Spain as well as supports Spanish companies while developing their activities in this country.Key responsibilities:- Market research and analysis to support the internationalization of Spanish companies.- Strategic advice to companies interested in the industrial market of Morocco.- Elaboration of proposals, planning and execution of personalized services to Spanish exporting companies (meeting agendas, identify potential market and trade partners for Spanish companies, etc.).- Organization and support in promotional actions of the Trade Commission in order to raise awareness of Spanish companies and products (trade fairs, events, seminars, conferences etc.). Show less

• 

  Graphext

  Dec 2020 - Feb 2022

  Brand Ambassador & Marketing | Business Development

  The most user friendly solution to replace 80% of the analysis made with code in Python or R. Bringing Data closer to Business.Defining the first Customer Success and Marketing strategy of the company. Organize and perform trainings, demos, C-Level negotiations and onboarding from new customers. In the same way, elaborate and produce Marketing and Social Selling material. Elaborate Graphext for Education strategy and teach about Graphext in several Masters and Courses as well as organize Webinars to give visibility to the tool. Show less

• 

  Cobee

  Feb 2022 - Jun 2023

  Marketing B2C | CRM | Growth

  - Oversaw B2C Marketing and developed a customer-centric strategy to drive user engagement and increase uptake across clients of all sizes. - Managed activation, reactivation, and retention strategies while leveraging HubSpot and Salesforce for CRM. - Spearheaded the implementation of Braze, managing its early adoption and optimization phases.

• 

  Sweatcoin

  Jun 2023 - now

  CRM | Lifecycle Marketing Manager

  - Responsible for reactivation, engagement, and retention strategies, with a focus on CRM management via MoEngage. - Lead copywriting for B2C communications reaching millions of users, while coordinating design and localization efforts. - Project management for high-impact campaigns, driving CRM strategies centered on optimization and automation. - Expertise in performance evaluation through detailed reporting and analysis.