Jamshed Ali

Experience

• 

  Orient Group Of Companies

  Mar 2010 - Mar 2014

  Assistant Brand Manager

  Complete Marketing Portfolio...ATL, BTL, and TTL Communication, Activation, TVC Production, Media Planning, Creative’s, Research, Field Team Trainings, Campaign Execution, Trade Marketing, and Reporting, etc...

• 

  Haier Pakistan

  Apr 2014 - now

  - Major responsibilities are Brand Management, Communication (ATL, BTL & TTL Communication)- Lead Integrated Marketing Communication (IMC), strategize and effectively implement strong market activation plans, brand launches, and merchandise according to the defined Brand’s Growth Priority and ambition- Design and shape a business-oriented digital fermentation strategy to generate value, leveraging industry and market knowledge plus internal/external data to accelerate the transformation.- Develop & deploy marketing initiatives, according to Marketing Calendar. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions).- GRPs and CPRPs value enhancements and efficiencies.- TV Commercials conceptualization, production, editing of all Brands/ Products.- Innovative use of digital media and technology into brand strategy and idea development to ensure brands are ahead of the curve with driving insightful & tactical innovation linked to the brand goals across various digital platforms.- Contributing to and developing marketing plans and strategies.- Analyzing competitor performance and market trends to provide recommendations for brand development. - Strategic digital data initiatives with a strong focus on leverage data to accelerate customer and consumer experience with brands online.- Driving digital marketing results by analyzing and optimizing digital marketing efforts- Ensure consistency of brand communication throughout the different consumer touchpoints- Plan, develop, lead and evolve the implementation of communication activities, working with internal and external stakeholders Show less - Interact effectively with other departments (Regional Teams, Products, Sales, Supply Chain, Finance and Global Teams) to support marketing objectives and deliver brand growth.- Work closely with creative/digital/media agencies and assist with new product launches.- Proactive management of all aspects related to the brand- Project Execution & Team Management, Franchise Network Expansion and Giving Trainings & Orientations.- Monitor brand performance and analyze the effectiveness of brand promotion, advertising and pricing strategies- Making Proposals, Budgets & Contracts, Analysis & Presentations and Media Audit.- Work closely with product management team to define and prioritize marketing materials and programs. Show less - Managing various marketing tasks for consumer appliances categories such as Refrigerator, Washing Machine, Air Conditioner, Deep Freezer, Small Domestic Appliances & LED TV.- Launched 360-degree campaign for Pakistan's Fastest Cooling Refrigerator Turbo Cool Series and E- Series Refrigerator.- Launched 360-degree campaign for Haier Full DC inverter AC Series in the year 2016. The main USP for this product was its full DC inverter function with A-PAM technology- Managing budgets, evaluating marketing campaigns, and monitoring competitor activity.- Organizing the events such as annual Conferences, Seminars, Launching new Products and exhibitions.- BTL campaigns / nationwide visibility category-wise (POPs, Flyers, Posters, Giveaways, Shop Displays, Shop Branding, Company Stores, Exhibitions, Activations, Streamers, and Local OOH, etc.)- Media tracking and droppages recovery - reconciling the planned versus actual- Built & maintained company website, e-marketing strategy, and Execution of digital marketing campaigns, social media updates, e-newsletters, Blogging, and various other online marketing activities.- Coordination and Evaluation/Re-evaluation of Business Partners (Advertising Agencies, Research Agencies, Activation Agencies or any other Business Partner) Show less

  • Senior Manager Marketing

    Jan 2020 - now

  • Brand Manager

    Oct 2017 - Dec 2019

  • Assistant Brand Manager

    Apr 2014 - Sept 2017