Abigail Lague

Experience

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  The Cavalier Daily

  Aug 2014 - Apr 2017

  Writer

  Write a bi-weekly online column for The Cavalier Daily consisting blog-style content.Pitch new article ideas.Follow strict deadlines with regards to presenting ideas, writing the articles, and finalizing edits

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  Ivy Publications, LLC

  Aug 2016 - Dec 2016

  Editorial Intern

  Research and write articles.Assist in managing social media across platforms such as Twitter, Instagram, Pinterest, Facebook, Survey Monkey, and Wordpress. Fact check and edit articles as well as check magazine formatting on InDesign.Create media packets for potential advertisers.Can supply a letter of recommendation upon request.

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  Charlottesville Albemarle Convention & Visitors Bureau

  Jan 2017 - Apr 2017

  Marketing Intern

  Assist in social media campaigns. Write copy as well as blog posts for visitcharlottesville.org. Ensure website calendar is accurate and current.

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  University of Virginia

  Apr 2017 - Dec 2017

  News Writer

  Research and write articles for the publication UVa Today. Interview members of the community for articles, and pitch new articles ideas.

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  Freelance Writer; self employed

  Jan 2018 - Sept 2019

  Freelance Content Writer

  Research and write articles in a large variety of niches—including travel, communications & marketing, weddings, law, and self-care. Collaborate with business owners in regards to content strategy and SEO best practices.Conduct keyword research.Write social media copy for published content.

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  Paper and Packaging Board

  Sept 2019 - Sept 2021

  Marketing Communications Coordinator

  Communicate campaign impact, strategy and happenings to stakeholders and the general industry.Ideate and execute a variety of employee engagement activities. Assist in running Campaign Ambassadors Program (CAPs). Maintain monthly and quarterly newsletter campaigns across four different audience segments.Maintain and promote the Paper and Packaging Board's Sales Channel Toolkit.

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  Flaire Studio

  Jul 2021 - now

  Owner | Photographer

  Collaborate with businesses to create on-brand content that highlights their products, services, and USPs.

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  Self-employed

  Sept 2021 - now

  Freelance Copywriter

  - Research and write SEO-optimized, strategic content for businesses in a variety of industries. Content includes websites, blogs, email campaigns, social media posts and more. - Implement brand messaging and marketing strategy across all applicable channels.

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  American Society of Civil Engineers

  Oct 2022 - May 2023

  Membership Development Manager

  - Create concepts for development brochures, mail pieces, advertising, promotional literature, web pages/ads, broadcast emails, and necessary collateral material.- Develop, implement and manage membership recruitment programs, direct mail, and digital programs, concurrent drives, and recruitment campaigns. Manage and make recommendations for improving all facets of development campaigns.- Monitor and analyze budgets. Monitor and analyze recruitment incentives, bundles, and promotions for cost-effectiveness, ROI, and meeting acquisition targets. Show less