Nicole Heinsohn

Experience

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  LarrainVial Asset Management

  Jun 2017 - Sept 2017

  Investment Control
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  IBM

  Oct 2017 - Sept 2019

  Event organization: IBM Salesforce “Reinventing the customer experience”, Think Summit Chile, 90 years of IBM Chile, IBM Services Enablement GBS.Marketing Plan for the organization of upcoming events and marketing activities.Track the opportunities generated in each event.

  • GBS Marketing Chile

    Apr 2019 - Sept 2019

  • Administrative Support Specialist

    Mar 2018 - Apr 2019

  • Intern Global Business Services

    Oct 2017 - Mar 2018
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  Vitamina - Crib Rooms and Kindergartens

  Feb 2020 - May 2020

  Marketing Analyst

  I supported strategic decision-making by adapting the marketing approach to the constraints and opportunities of the quarantine period.Defined and analyzed social media performance indicators, including KPIs and key metrics, to guide content strategy and optimize results.

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  Magnet SPA

  Nov 2020 - Oct 2025

  I was in charge of the strategic direction of the commercial area for custom development projects, leading teams and defining and implementing sales, marketing, and positioning strategies. I was responsible for developing key relationships, expanding the client portfolio, and representing the area before senior management.* Designed and implemented commercial strategies aimed at driving annual sales growth, while also strengthening market share in strategic segments.* Worked closely with senior management to align the commercial strategy with corporate objectives, providing key insights for quarterly commercial planning.* Built strong relationships with clients and strategic partners, enabling the closure of long-term agreements and the opening of new business opportunities.* Increased the customer retention rate by 15% within 12 months through loyalty initiatives, strong post-sales follow-up, and consistent, personalized communication.* Led a multidisciplinary team, improving its performance over the course of a year by setting clear goals, providing continuous follow-up, and maintaining a strong focus on results. Show less I was responsible for leading the commercial team and executing the sales strategy, overseeing prospecting, proposal development, and brand promotion aligned with growth objectives.* Acquired and managed key accounts in the financial and energy industries, including clients such as Banco BICE and AES, achieving long-term customer loyalty.* Exceeded annual sales targets by 50% in the first year and 120% in the second year by optimizing the prospecting process and actively managing the sales funnel.* Proposed and documented improvements to sales workflows, streamlining onboarding for new team members and standardizing internal processes.* Coordinated brand promotion initiatives across media and strategic events, increasing brand awareness and generating qualified leads.* Collaborated with the Commercial Manager to align goals and strategies, improving team organization, optimizing task allocation, and increasing operational efficiency by 35%. Show less I managed key accounts and developed new business, leading strategic verticals, creating commercial proposals, and overseeing project follow-ups.* I exceeded sales targets every quarter, in some cases reaching more than three times the established goal.* I contributed to improving the design and content of commercial presentations and proposals, resulting in more compelling and effective materials for clients.* I coordinated the creation and delivery of customized commercial proposals, achieving a 35% deal-closing rate.* I led client acquisition efforts in the U.S. market as part of a diversification strategy, participating in events such as Emerge and Small Business, and managing commercial relationships through visits to ProChile offices in Philadelphia and New York. Show less

  • Sales Manager

    Jul 2024 - Oct 2025

  • Sales Leader

    Nov 2023 - Jul 2024

  • Key Account Manager

    Oct 2022 - Nov 2023

  • Key Account Manager Jr

    Nov 2020 - Oct 2022