Stella Barrett, MSMC

Experience

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  Ace Hardware Corporation

  Jan 1993 - Jan 2003

  Media and Events Manager

  Managed team of 15 Sales and Marketing staff responsible for marketing and selling all advertising programs to retailer base of 4800 independently owned storesResponsible for strategy, planning and placement of all media types on a national, regional and local basis for both General Market and HispanicManaged an annual budget of $65M (approx half the departmental budget)Managed several agency and vendor relationships, including agency selection and review process, negotiation of compensation and contractsDeveloped, launched and managed several new marketing and advertising initiatives designed to increase store traffic and salesAgency Experience Weniger anzeigen

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  AMG/PARADE

  Jan 2003 - Jan 2006

  Account Executive

  Strong sales track, generating sales increases ranging from 14-20% annuallyManaged several key accounts; General Mills, Kraft, HP and Target. Kraft was the second biggest account at ParadeDeveloped and sold custom, integrated programs with Parade's print and online properties with key partners such as HGTV, Food Network and increased client financial commitments

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  National CineMedia (NCM)

  Jan 2006 - Jan 2014

  National Account Director/Marketing Partnerships

  Consistently ranks as a top sales performer selling the largest digital cinema network in the US, which is also the number 1 watched network on the weekends among A18-49. Strong sales track, generating annual sales increases of 10% plus.Develops strategic partnerships, maintains excellent client and agency relationships at all levels, including CMO. brand management, consumer promotions, account management and creative.Collaborates with clients, strategists, media buyers, & internal departments on custom integrated programs designed to increase client involvement, sales, and consumer brand engagement.Extensive business development of key categories: telcom/wireless, packaged goods, retail and QSR/Family Dining.Sell all corporate properties, onscreen, digital (both online and mobile), Fathom events and lobby promotions and Hispanic.Continues to develop the Texas territory and increased billings over 250% in 4 years.Sold the first multi-year, Upfront deal in the history of the company with a key retail partner.Sold the largest, multi-year sponsorship with a key telcom client. Weniger anzeigen

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  TV One

  Jan 2014 - Jan 2017

  Sr Account Director, Advertising Sales & Marketing

  I was hired for my senior level experience in calling on high-level clients and superior new business development expertise as well as strong client and agency relationshipsI have experience in both general market media and multi-cultural; strong focus on building relationships with strategy groups and clientsI have experience selling linear, non-linear, cross platform, digital (plus, IAB coursework)I grew existing business and developed new business in my territory which included: TX, WI, IL, MO, TN, KY, OK, IN, KSIn Year 2, I tripled Starcom UF Billings, and I added $2.5MM in new businessYear 3, I was President’s Club Winner for bringing in the most new business in the Chicago officeI was responsible for managing a Sales Planner and Coordinator, and I worked closely with them to coach/mentor and to help them to prioritize and manage work flow, develop sales materials and maintain CRM contactsSalesforce experience Weniger anzeigen

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  Spotlight Cinema Networks

  Jan 2017 - Jan 2019

  VP, Central Region Sales
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  The E.W. Scripps Company

  Feb 2019 - Feb 2024

  Director Ad Sales, Central and Western Regions at Scripps Networks
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  Strategus

  Jan 2024 - now

  Digital Sales Director
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  Chicago Interactive Marketing Association (CIMA)

  Nov 2024 - now

  Director, CIMA Membership Committee

  In my role as Director of the CIMA Membership Committee, I am passionate about leveraging digital marketing to create meaningful connections and opportunities for professionals in the industry. I am dedicated to driving educational initiatives and fostering a strong network within the interactive marketing community in Chicago.