
Guilherme Takamine, MSc.
Marketing Manager

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About me
Shell | Trading & Business Development & Origination | Gas, LNG, Power & Biomethane | PhD Candidate in Business Administration – FGV | Harvard PLD@40
Education

Universidade Federal do Rio de Janeiro
2010 - 2011Master of Business Administration (M.B.A.) Economy and Sustentability ManagementMain Project: ROI in Sustentability ProjectsScholarship student.

Universidade Federal do Rio de Janeiro
2006 - 2010Bachelor of Science (BSc) Psychology Focus on Consumer BehaviourConsumers Behaviours, Behaviour Statistics, Aging and Subjective well-being (Happiness).

Harvard Business School
2020 -Negotiation MasteryActivities and Societies: Mastering Negotiation Negotiation Mastery emphasizes an understanding of both analytical tools and interpersonal techniques for dealing effectively with different bargaining styles and tactics focus and solved problems and create tactics for increase value.

Harvard Business School
2021 -Leadership PrinciplesLeadership Principles is a 6-week, 35-hour online certificate program from Harvard Business School Online. Leadership Principles is designed to help individuals thrive as leaders, unleash the capabilities of others, and cultivate high-performing teams. This course leverages self-assessments, 360° feedback from colleagues, and the perspectives of fellow learners to help participants build greater self-awareness and enhance the versatility of their leadership style and approach.

MIT Sloan School of Management
2022 - 2022Mastering Negotiation and Influence Business Administration and Management, GeneralActivities and Societies: - Analyze your specific personality traits and abilities to boost negotiation outcomes - Use multiple strategies to effectively conduct negotiations - Conduct multi-party negotiations successfully - Identify barriers to negotiations and respond to difficult tactics

Fundação Getulio Vargas
2012 - 2013Master of Science (MSc) Business AdministrationMain Project: L'Oreál Sales Strategy Business Casehttp://bibliotecadigital.fgv.br/dspace/handle/10438/12274

IE Business School
2013 - 2013Master of Science (MSc) Entrepreneurship/Entrepreneurial StudiesBusiness Cases: Telefónica, Santander and Es Los Último

The Wharton School
2020 -Customer Analytics Business Administration and Management, GeneralPredictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management

Harvard Business School
2024 - 2025Program for Leadership Development @PLD40 Business Administration and Management, General
Harvard Business School
2024 - 2024High Potential Leadership Program Business Administration and Management, General
Coppead UFRJ
2009 - 2009Specialization MarketingFundamentals of Marketing, Sales Projections, Competition Analysis, Maths applied on Marketing, Market Research, Consumer Behaviour, Product Development, Marketing Distribution, Costs & Precification, Marketing of Services, Integrated Communication on Marketing, Digital Marketing, Brand Management, Strategic Planning, Carrer Management, Society and Consumption, International Marketing and Social Responsability.

FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas
2024 -Doctor of Philosophy - PhD Business
Experience

Insight - Empresa Júnior de Psicologia da UFRJ
Jun 2006 - Dec 2008Marketing ManagerResponsible for managing and directing the marketing sector. Setup CRM and Customer Loyalty System. Support the strategic plan with marketing researches and indicators.

RioJunior
Jun 2008 - Dec 2009Responsible of creation and managing Post Juniores Association Responsible of marketing and customer's satisfaction researches. Disclosuring and build event brand.
Post Junior Enterprise Manager
Jan 2009 - Dec 2009Marketing Coordinator
Jun 2008 - Mar 2009

FUNDAÇÃO BIO-RIO
Aug 2008 - Aug 2010Marketing & Competitive Intelligence AnalystDeveloping a New Marketing Sector; Analysis and Research Innovation in Brazil; Marketing Researches (Exportation Avaliation for US and Argentina) and New Products Researches; Nacional Researches in Pharma Sector; Brands and Benefits Analysis; Build Prospects Scenaries; Support to Implement New Business Areas in Biotecnology; Build and Structure Competitive Tree.

Brasil Júnior
Jan 2009 - Dec 2009Information CoordinatorResponsible for creation and managing the official Brasil Júnior networking calls RedEJ. Working with strategy of Information and Relationship Values.

Instituto Coppead
Aug 2009 - Aug 2010ResearcherResearcher in growth companies and innovation

Programa Shell Iniciativa Jovem
Apr 2010 - Jan 2011Marketing Teacher & ConsultantTeaching discipline Marketing Researches and Competitive Analysis. Consultant of Rede Iniciativa Jovem (Volunteer)

Servier
Aug 2010 - May 2012Competitive Inteligence AnalystWorking in Sales Force Analysis with special attention in São Paulo Downtown using IMS Health and Close-up Audits. Developing CEO's Dashboards, marketing analysis in Cardiology specialitie, giving support for marketing managers in products launches and management of mature products.

L'Oréal
May 2012 - Sept 2017Responsable of national drug chains, ensuring client planning execution in beauty and massive cosmetics categories of L'Oréal Consumer Product Division (Elseve, Garnier, L'Oréal Paris and Maybelline) Main Results:2017- 49% YTD Sell Out evolution. - Leading negotiation of R$2.7Mi in debts, recovering one of main drug chains commercial relationship. - 3Quarter: 126% Obj. +2.2M above the Objective- Prospect new clients2016- Recovery and manage client relationship reaching 65% clients sell out evolution YTD 12/2016 in strategic L'Oréal Drug Clients in first 7 months;- Responsable of expansion in Maybelline make-up in one of the main drug chains in Brazil.- Set up L'Oréal Paris dermocosmetic category, opening 145 POS 's in trade down scenario and with a rigorous risk analysis.- Manage clients with debts and replanning quick recovery in trade down scenario in Brazilian Economic Crisis. Show less
Key Account Executive
Jun 2016 - Sept 2017Sales Project Leader
Mar 2015 - May 2016Commercial Intelligence Analyst
May 2012 - Mar 2015

ICTQ
Jan 2013 - Mar 2018Professor of Marketing and NegotiationProfessor of Marketing Intelligence, Marketing Management and Negotiation.

Fundação Getulio Vargas
Aug 2014 - May 2022Professor of Project Management & Academic TutorProject Management ProfessorGeneral Management TheoryField Project

Shell
Sept 2017 - May 2022In charge of OEM passenger cars and motorcycle accounts. Work in farming and hunting strategics accounts in a global perspective with global interfaces in Germany, Japan, France and USA.Main Results: - Leading the fastest (3 months) and most successful implementation in one of the most important OEMs in Brazil with a huge positive impact of profits for Shell company in year result.- In spite of global pandemic economic crisis (Covid-19), continuous growing business +43% 2020 vs 2019 in huge and important OEM in passenger cars, +67% 2021 vs 2020 YTD.- Implement as project leader one of the most important truck companies in the world with one month of anticipation;- Design and execution of profitability actions to increase final result in profits - Impact of +US$2M/Year Show less
OEM Sales Team Leader
Oct 2021 - May 2022OEM/FWS Account Manager
Sept 2019 - Dec 2021Indirect Account Manager
Sept 2017 - Aug 2019

Raízen
May 2022 - Aug 2022Strategical Partnership Sales Team LeaderLeading team that in charge of farming and hunting strategic Brazil Accounts.

Shell Energy
Aug 2022 - nowGas, Power & Renewables Trader OriginatorResponsible for negotiating the trading of short- and long-term contracts with Brazilian local distribution companies, enabling the shift of global and local companies to the gas free market, and creating agreements that integrate the power and gas sectors in Brazil and Latin America counter parties.
Licenses & Certifications

High Potentials Leadership Program
Harvard Business School Executive EducationMay 2024
Honors & Awards
- Awarded to Guilherme Takamine, MSc.Menção Honrosa no 5º Congresso de Extensão da UFRJ Universidade Federal do Rio de Janeiro Nov 2008 Insight Junior Enterprise
Volunteer Experience
Adviser
Issued by Junior Achievement Brasil
Associated with Guilherme Takamine, MSc.Alumni Ambassador
Issued by FGV Brazil on Jul 2015
Associated with Guilherme Takamine, MSc.Consulting
Issued by Insight - Empresa Júnior de Psicologia da UFRJ on Jan 2009
Associated with Guilherme Takamine, MSc.
Languages
- poPortuguese
- enEnglish
- spSpanish
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