
Tanisa Samuel
Sales Manager

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About me
Asst Vice President - private & Premium
Education

Walden University
2015 - 2017Master’s Degree
Royal Holloway, University of London
1996 - 1999Mathematics with Economics & Management
Experience

Sandals Resorts
Jan 1999 - Jan 2002Sales Manager• Managed the operations of the Sales & Guest Services Department leading a team of 12 people• Implemented Standard Operating procedures & annual Budgets rolled out to all other properties• Created team member development programs • Oversaw operations and marketing of all on-property revenue areas: Spa, Weddings, Excursion Desk, gift shop and restaurants.• Chairperson for the Quality Improvement initiativeAchievementso MANAGER (On property) OF THE YEAR 2001-2002o Resort SALES MANAGER OF THE YEAR for all Sandals Resorts 2002o Sales Team leader / consultant in the Opening of Sandals Grand St. Lucia عرض أقل

Business Solutions Network
Jan 2002 - Jan 2004ConsultantBSN; a provider of innovative solutions and services to drive better business management and performance in any organization.Training Certification• Business Intelligence, UWI, Barbados• Microsoft Business Solutions, Ottowa, Canada• Emperform™ & Oncore™ - Microsoft certified Software Solutions for Employee performance management.Projects• Worked with a team to implement Emperform™ at Caterpillar Jamaica• Worked with a team to implement Oncore™ at Sagicor Financial Group (August 2003 – September 2004)• Conducted workshops to facilitate organizational change عرض أقل

The Alexandra Resort & Spa
Jan 2004 - Jan 2008Sales & Marketing ManagerManaged vacation ownership sales team (including training, administration and recruitment).Created and implemented the marketing strategy for timeshare sales.

Prestigious Properties
Jan 2008 - Jan 2010Real Estate AgentManaged the business of listing and selling property in the Turks and Caicos IslandsWorked closely with developers to list and sell their vacation properties both pre and post construction

Gruppo Campari
Sept 2010 - Jul 2016• Led Strategic Marketing of our focus brands to Jamaica's tourism segment (The Gateway Channel) at all relevant consumer touchpoints; including travel retail island-wide.• Led the strategic planning process for the assigned brands (including: Appleton Estate Jamaica Rum, Wray & Nephew White Overproof Rum, Blackwell, Sangster’s Jamaica Rum), based on key consumer insights to enhance our portfolio and improve communication with customer and consumers• Monitored and analyzed business performance and the competition• Coordinated the development of communication materials such as catalogues, brochures, packaging and in-store displays.• Coordinated regular meetings and created reports and presentations outlining the brands’ performance.• Implemented marketing plans by working with internal and external stakeholders to deliver in a timely manner and within budget (JMD $63 Million JMD (USD $504,000))• Strategic consulting, including business plan & sales strategy development for key accounts• Delivered Marketing strategy and execution for the Appleton Estate Rum Tour• Travelled locally and internationally to maintain relationship with partnersFirst Year Results:o The Gateway Channel accounted for 25% of the company’s Net Sales & Case Volumes in 2015o Increased Net sales in the Channel by 24% in the first year vs company average of 12.5%o Increased case volumes account by account with no new hotel openings by 11% vs national average of 2.3%o Increased Appleton Estate Jamaica Rum Sales by 20% and Volumes by 12% (Gateway accounted for 56% of national AEJR brand sales by volume)o Increased Wray & Nephew White Overproof Rum sales by 43% and volumes by 27% (Gateway accounted for 21% of sales & volumes) عرض أقل • Build J. Wray & Nephew’s corporate, owned and imported brands in the western region of Jamaica.• Managed the project to design, build out and open the western regional offices and retail for J. Wray & Nephew Ltd• Developed and executed corporate communications strategy• Managed company retail operations in New Kingston & Montego Bay• Managed the "Gateway Marketing Project"; a new and innovative approach to the tourist segment• Managed the Sales & Marketing for the Appleton Estate Rum Tour• Created Standard operating procedural documents and streamlined operations for Mobay & Kingston• Strong analytical skills in budgeting, planning and goal setting from development of annual strategies and budgets for operations and the Appleton Estate Brand through the gateway channel• Strong leadership skills: articulated the company’s vision and inspired team to produce results• Key point of contact for the tourism sectorAchievements:o Opened Western Offices on time and within budget (2010)o Executed build-out for Appleton Estate Gift shop at Iberostar Grand Resort (2011)o Executed Appleton Estate Themed Bar & Unique Tasting Experience (Good Hope) (2012)o Executed Appleton Estate Branding theme within Margaritaville Locations (2013)o Opened & Managed Retail & Bar Operations in Kingston (2014)o Negotiated price increase with Carnival Cruise lines for the Appleton Estate Rum Touro Negotiated with various key accounts for exclusivity on pouring and branding, guaranteed consumption levels & increased profits عرض أقل
Gateway Brand Manager
Mar 2015 - Jul 2016Western Operations Manager
Sept 2010 - Mar 2015

Unlimited Vacation Club
Dec 2016 - Dec 2024UVC Jamaica region has grown to become one of the top salesrooms in the company with unprecedented record-breaking successOne of the highest earnings & closing percentage Personally delivered over $2 Million USD in sales (2019) - a regional record
Sales Manager
Nov 2018 - Dec 2024Business Finance Manager / Closer
Dec 2016 - Nov 2018

PROVEN Wealth-Region 2
Jan 2025 - nowAssistant Vice President - Private & Premium1. Develop and implement sales strategies to achieve revenue targets and market penetration. 2. Monitor team performance, facilitate regular performance reviews, and provide feedback to drive improvement. 3. Develop and maintain strong relationships with both individual and corporate clients. 4. Collaborate with company executives to determine the most viable, cost-effective approach to pursue new business opportunities. 5. Collaborate with internal stakeholders, including Strategy & Research, Asset Management, and Investment Banking, to deliver integrated financial solutions to clients. 6. Understand client needs and provide tailored wealth management solutions based on PWL product offerings. 7. Proactively identify cross-selling opportunities and drive additional revenue. 8. Manage client inquiries and resolve issues in a timely and professional manner within established SLAs. 9. Identify training needs, develop (and facilitate where possible) comprehensive training programs for the sales team. 10. Provide ongoing coaching, mentoring, and development to team members. 11. Foster a positive and collaborative team culture. 12. Stay informed about market trends, competitive landscape, and regulatory changes. 13. Conduct market research to identify new business opportunities. 14. Analyze team sales performance to identify areas for improvement and optimize sales strategies عرض أقل
Licenses & Certifications

General Certificate of Education (GCE) Advanced Level Mathematics
University of London School Examinations Board
General Certificate of Education (GCE) Advanced Level Psychology
University of London School Examinations Board
Leadership Principles
Harvard Business School Online- View certificate

Graduate Certificate in Digital Marketing
Walden UniversityApr 2016
Languages
- enEnglish
- spSpanish
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