Paul Vrooman

Experience

• 

  Zoological Society of Florida (Zoo Miami)

  Oct 2001 - Oct 2008

  Marketing Director

  Increased attendance and membership at major attraction every year to meet revenue goals. Built strategic partnership with Apple Corporation to produce and promote first-ever podcast tour of a zoo. Partnered with Nickelodeon for to bring their to intellectual property (Diego) to the zoo to cross market new exhibit.

• 

  Town of Cutler Bay

  Apr 2006 - Nov 2010

  Mayor

  Successfully lead first town council in establishing all functions of new municipality. Created largest solar energy (PACE) funding network in the US, increased park acreage by 5X at no cost to town, maintained a $22 million budget and build $11 million reserve account.

• 

  University of Miami

  Oct 2008 - Apr 2013

  Director of Marketing and External Relations

  Transformed continuing education division marketing into a system that makes data-driven decisions using integrated technology.

• 

  The Vrooman Group, Inc.

  Apr 2013 - now

  President

  Full service marketing agency, specializing in search engine marketing and CRM integration for small and medium sized businesses.