Andrew Sheerin

Experience

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  Digital Spoke

  Jul 2004 - Sept 2015

  Managing Director

  Digital Spoke was a small design agency with big reach. We believed that great design is always accessible and usable for everyone - and so we held standards, accessibility and usability at the core of everything we did. As MD, I successfully moved focus from small local businesses to tailoring our services to social enterprises and non-profit entities (charities, NGOs etc) while ensuring that quality, thoughtful design would never be out of reach for those on smaller budgets.

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  TerrorBull Games

  Jan 2006 - Sept 2015

  Co-founder, Head of product

  Co-founded a radical board game publishing company with the goal of using traditional game formats to challenge and change behaviour ✦ Worked with the BFI, Amnesty International, Greenpeace, SOAS and Nobel Peace Center ✦ Large press portfolio from Nationals and TV globally ✦ Regularly guest-lectured on meaningful play across the UK and abroad ✦ Games reside in the permanent collections of major museums around the world and have been showcased at reputable art institutions and events.

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  ViewRanger (Augmentra Ltd)

  Sept 2015 - Aug 2017

  Head of UX

  Lead design overhaul and design strategy for this outdoor activity and mapping app with 2 million+ userbase ✦ Key projects involved a suite of new customisation, data visualisation & community tools ✦ Introduced an atomic design schema and laid foundations for UI kit and pattern library ✦ Streamlined ecommerce funnels ✦ Major NUX and onboarding improvements, resulting in 15% month-on-month growth of active users.

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  Citrix

  Sept 2016 - Feb 2022

  Lead Product Designer EMEA

  Key Product Design presence in Europe, servicing multiple stakeholders across all GEOs working on Citrix’s core offering ✦ UI lead and product strategist for first iteration of Workspace, now Citrix’s flagship remote-and-hybrid productivity tool used by hundreds of millions ✦ Won special recognition award (and ultimately a patent) for innovating a new product targeting employee wellness and productivity within Workspace, which shaped and accelerated Citrix’s global digital wellbeing strategy

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  Ludosophy

  Sept 2017 - Jan 2022

  Co-founder, Consultant

  Lead consultant on wide variety of projects ✦ Developed novel solutions to complex problems using behavioural science and games to reframe issues into solvable and interactive models, resulting in deeper, long-lived learning outcomes ✦ Solutions manifest as workshops, pedagogical guidance, simulations, classroom games, campaign material and much more

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  VMware

  Feb 2022 - Apr 2024

  Product Design Leader - Rabbit MQ

  Principal designer / product owner for RabbitMQ (both OSS and Commercial editions) one of the most deployed and widely adopted message brokers available and part of critical infrastructure for many of the world's biggest companies. While I oversaw the year-long research, planning, design and development of an entirely new product (SaaS edition of RMQ), a lot of work for a product with no GUI to speak of is in research and systems design. To this end I sought out knowledge gaps and filled them with informed customer research, especially in the area of adoption and conversion. I also honed specialism in the design and delivery of engaging workshops, brainstorming, triage and retrospective sessions that worked for everyone. After tracking and analysing those elements that worked best, I went on to devise and author a major framework for ‘Playful Engagement for Remote Teams’.Regular speaker at VMware events, mainly talking about play theory and leveraging this to boost engagement in meetings and workshops. Show less

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  Rehuman

  May 2024 - Oct 2024

  Behavioural UX Consultant

  Foundational product strategy, UX framework, product design and design systems of this early-stage health-tech startup to successfully get to MVP, specifically focussed around building healthy behaviours among users that stick and designing the user flows and feedback loops that accentuate and accelerate engagement. Additionally marketplace and in-app economy work, fixing broken incentives and tuning others so that the internal economy of the application balances out and makes sense at scale.