Aena Zafar

Experience

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  KayDrive

  Sept 2015 - Dec 2015

  Associate-Community Development program

  KayDrive is a newly established website where people can share their ideas and projects with people from different interest areas.It aims at building an interactive business community where people can build networks in order to gain a constructive feedback on their projects. Being part of the marketing department, I drafted a marketing strategy which was to be executed in the next 6 months and represented the venture at different institutes to its target audience.The marketing strategy was held flexible and we used various techniques e.g. social media campaigns, collaborations with companies, campus drives etc. Over the period of 4 months, we were able to attract over 1000 members to our website. Show less

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  Indus Motor Company Ltd

  Dec 2016 - Dec 2016

  Audit and Research Associate

  Audited an authorized dealership in terms of efficiency and customer satisfaction

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  Nestlé

  Jun 2017 - Aug 2017

  Financial Services Associate

  1- Conducted an annual tax exemption exercise on Provident, Gratuity and Pension funds to ensure maximum tax avoidance on these accounts.

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  The Coca-Cola Company

  Sept 2018 - Sept 2019

  Graduate Program

  1-Periodic planning and analysis of volumes for rolling estimates and related projections for annual and strategic business plans achieving variance targets for 2 consecutive quarters.2- Monitored wastage during the production and selling processes through inventory management for internal reporting successfully maintaining benchmarks in 92% of the product portfolio.3-Monthly analysis of equity investment and income to monitor the impact of variances versus last year, rolling estimates and annual business plan. Mitigated projected negative returns in the second quarter of 2019 by successfully achieving quarterly sales targets.4- Incident reporting on internal controls and policies applicable on direct marketing expense and operating expenditure to ensure their practicality and feasibility. Lead the annual audit exercise end to end successfully where the PAR (Pakistan and Afghanistan region) had no violation for the year 2018-2019. Show less

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  Flavor East International

  Sept 2019 - now

  Executive Director

  The company is strategically built on the idea of innovating with the constantly evolving nature of this industry and the world. We are located in Lahore & export our products to all parts of the world.To learn more and inquire, Please visit our website: https://flavoreastinternational.com/

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  Self-employed

  Oct 2019 - now

  Independent Analyst

  I help companies build sustainable business models that will help them achieve their operational and strategic goals while maintaining good financial health.I have helped startups from Apparel, Healthcare, SAAS and E-commerce with business analysis and planning. My business and financial models help them in optimising processes and present business information effectively to stakeholders.I have worked on:1-Helping SME’s create successful and collaborative FP&A function from scratch.2-Financial Modeling, Valuation and Analysis for internal financial management e.g., Revenue management, Pricing Analysis, Scenario Analysis, KPI Analysis etc.3-Financial Modeling, Valuation and Analysis for pitching to potential investors & M&A transactions.4-Managing capitalisation tables at optimum levels by choosing the right financial instruments in each priced to achieve anti-dilution targets.Some of the projects I have enjoyed working on:1-Financial Analyst for IAM+ (American technology company: To see what they do: https://www.iamplus.services/) How I am helping them? -Developing a business model that allows them to track all essential business data points for all services on their software as a service platform for 5 market segments. -Financial Modeling and Analysis for their Software-as-a service platform. -KPI's and Benchmarking for SAAS-Tracking Active Userbase, Subscribers, Churn Rates, Incremental Revenues. -Financial due diligence for company restructuring.2-Financial Advisor for Pet Treats Wholesale LTD (E-commerce, UK Based, Providing you the best dog treats: To learn more about them: https://www.natural-treats.co.uk/) How I am helping them? -Financial Modeling for a planned company restructuring. -KPI's and Benchmarking to track the progress as the company grows. -Pitch deck and financial modeling for potential investors. -Intrinsic Financial Valuation for the company Show less

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  SINOFY GROUP

  May 2022 - Feb 2024

  Financial Business Analyst

  Identifying areas for improvement and putting technical solutions in place to achieve the company's operational and strategic goals. Creating processes and structures required to implement better and effective solutions for Procurement-Process to maintain healthy cashflow and Profitability for the business.

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  Orcus Consult

  May 2022 - now

  Founder

  We help you make credible decisions for your business. Using the best techniques, Orcus Consult helps businesses create processes and structures that align strategies with achievable milestones. We are a completely remote company that helps businesses with: 1-Venture Capital Consulting 2-Financial Planning and Analysis 3-Cashflow Planning and Analysis 4-Human Capital Management 5-Data Visualisation and Analysis 6-Customised Financial Models For Queries, Please reach out: support@orcusconsult.org or visit our website: https://orcusconsult.org/ Mailing Address: 505, 447 Broadway, 2nd Floor, New York, NY, New York, US, 10013 Show less