George Lawrence

Experience

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  Financial Times

  Aug 2017 - Sept 2017

  Data Publishing Intern

  Member of the data publishing team. Partook in team meetings in addition to organising and attending meetings with other departments.Primary task for the internship was to generate leads for the team through prospecting via the London Stock Exchange.

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  Bottle PR

  Mar 2018 - Apr 2018

  PR Intern

  Experienced numerous team conference calls with US clients as well as selling in and conducting follow-ups to major media corporations.Tasked with creating press releases, planning social media calendar hooks for companies such as Goodyear and JellyBelly, in addition to assisting with the newsroom in the morning.Developed skills in Gorkana, ResponseSource and Mozbar

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  University of Reading

  Apr 2018 - Aug 2019

  Bars team
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  St Giles Trust

  Feb 2019 - Mar 2019

  Academic Project

  Undertook a communications based project at HMP Huntercombe as part of an academic placement. The purpose of the placement was to aid prisoners, who were training for prison peer advisor roles, in creating documents that assist the Foreign National Prisoner population at Huntercombe in understanding the Home Office deportation documents that they are issued with. The workbook document created as a result of this project has since been distributed to 30 other prisons associated with the St Giles Trust, as well as the project as a whole being discussed at a conference in Manchester. Show less

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  Festival Republic

  Aug 2019 - Aug 2019

  Communications Intern

  Completed an internship with the University of Reading and Festival Republic at Reading Festival 2019, after being chosen to be part of the creative project internship team, based on a creative application for the position. Entailed working with press teams, conducting interviews with both festival goers and bands, as well as creating social media content for university platforms. These tasks contributed to the end goal of producing a creative piece of work that is to be used as part of an exhibition at university open days. Show less

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  Jimmy's Iced Coffee

  Sept 2019 - Oct 2019

  Marketing Work Experience

  - Contributed to the marketing and PR team’s development of a new business project for the brand, through market research and personal recommendations.- Advised on future website development based on the current website’s analytic and e-commerce performance.- Supported the planned podcast launch by providing insights and ideas drawn from data, that have been taken into consideration.

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  Mumsnet

  Nov 2019 - Jul 2021

  Performance Marketing Executive

  Responsible for the development and management of Mumsnet's native advertising platform.- Creating and optimising client native ad formats through GAM to deliver KPI's and ensure seamless UX.- Identify and construct complex audience segments using first party data analysis, allowing Mumsnet to target users with the most relevant content. - Establishing long-term, sustainable partnerships with B2C brands and services that Mumsnet users love such as Disney+, Nintendo, Deliveroo, New Balance and Barclays. - Working directly with clients to optimise UX design, landing pages, tracking links and ad copy, resulting in better customer journeys and client campaign KPI's.- Trained colleagues in native ad creation on Google Ad Manager through live sessions and guides. Show less

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  Red Lorry Yellow Lorry

  Jul 2021 - Sept 2023

  Part of the creative and strategy team working on PPC, social strategy and SEO for global B2B technology clients, across industries including SaaS, blockchain, charity, cyber-security, healthcare and martech.This includes working on creatives, executive Linkedin management, conducting SEO audits as well as digital and social planning process to deliver on clients’ business goals.Also involved in internal digital training and supporting lorry marketing efforts.Headquartered in London and with offices in Paris, Berlin, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Show less

  • Digital Specialist

    Aug 2022 - Sept 2023

  • Digital Marketing Executive

    Jul 2021 - Aug 2022
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  PrettyGreen

  Sept 2023 - now

  Group Marketing Manager

  Responsible for amplifying the agency’s client work, culture and brand through daily social media strategy, website management, paid ad campaigns, email marketing and content creation.