Nitika Sangal

Experience

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  IYogi Inc.

  Sept 2014 - Jan 2016

  Executive-Product Marketing

  ▪ Analyzing raw data and preparing summary reports using MS Excel to identify trends and forecasting revenue and outflows.▪ Predictive data analysis and segmentation for relevant product and communication strategy for subsequent increase in the size of high-yield data buckets based on the propensity to purchase/renew.▪ Managing the customer life cycle and engagement strategies, monetization and retention of the customers.▪ Process documentation and designing the workflow of the customer retention cycle.▪ Responsible for managing the customer communication email campaigns using Adestra (email service provider) along with studying campaign analytics and applying the concepts of split testing and multivariate testing to achieve defined success criteria. Show less

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  India Fellow Social Leadership Program

  Jul 2016 - Aug 2017

  Fellow

  It is a social leadership program which helps young people become socially conscious leaders of tomorrow. As a part of the fellowship, the fellows are placed with different NGOs for a year where they work with different stakeholders i.e the communities, employees, donors and other external parties. They are exposed to different facets of the social issues and sensitize them towards these to bring about a change in their approach. ▪ Learning through training and sessions on leadership, LFAs, project management etc.▪ Exposure to different facets of the development sector for better understanding and knowledge of the on-ground reality and the sector.▪ Travel Workshop on design thinking in the Ladakh region by conducting primary research in the area of Livelihood.▪ Conceptualization and planning for Sonam Wangchuk led organization - HIAL’s fine-dining project for the locals of Phyang, Ladakh for livelihood generation.▪ Placement with Yuva Parivartan in Mumbai during the fellowship. Show less

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  Yuva Parivartan India

  Aug 2016 - Jul 2017

  Consultant

  ▪ Internal Communications - Planning and execution of internal brand building activities. Undertaking various initiatives like introducing newsletters, town hall meetings, Samvaad (a fortnightly interaction between management and staff) and handling its end-to-end implementation.▪ External Communications and Branding - Preparing annual reports, managing website content, sourcing and applying to incubator programmes, awards, certifications. Conceptualizing designs for all communication and promotional collaterals.▪ Event Management - End-to-end planning and executing events and conferences.▪ Part of the Organizing team for various events including Annual Summit with major dignitaries from various industries like Mr. Manish Kumar, CEO - NSDC, Mr. Amit Chandra, MD, Bain Capital, a series of Panel Discussions on “Breaking Barriers – Standing Tall” for women empowerment consisting of panelists Vedika Bhandarkar (CEO, Water.org), Dolly Thakore (casting director) and Foundation Day with actress Swara Bhaskar as the Chief Guest.▪ Liasoning with multiple stakeholders for website development, designing and delivery of marketing collaterals, event logistics. Show less

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  Bright Future

  Sept 2017 - Nov 2019

  Communications Manager

  ▪ Formulating the strategy, annual implementation plan and calendar for the communications function in line with the organization objectives and the budget. Devising tracking mechanism for measuring results for optimal resource utilization.▪ Ideating and executing BTL campaigns to increase brand awareness and credibility among the target audiences. Creating branding guidelines and SOPs for the standardization of all internal and external communications and ensuring it’s compliance.▪ Conceptualization and content creation for various collaterals.▪ Creating a comprehensive social media marketing plan for increasing engagement. Responsible for managing website content, email marketing and other online platforms.▪ Coordinating with internal teams for creating marketing collaterals, online campaigns including employee value proposition, fundraising campaigns.▪ Sourcing and applying for awards and certifications. Also, worked on writing proposals for funding and grant opportunities.▪ End-to-end planning and executing events for the organization.▪ Liasoning with board members, donors, strategy partners, and volunteers. Handling multiple vendors for website development, designing and delivery of marketing collaterals.▪ Managing photo and video documentation of the organization’s initiatives and their impact.▪ Analyzing impact data of the programmes run the organisation. Show less

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  Civis

  Apr 2020 - Jan 2021

  Marketing Manager
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  Clumsy Bumsy

  Jun 2021 - now

  Co-Founder & CGO