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JD Durham

JD Durham

Followers of JD Durham475 followers
location of JD DurhamSalt Lake City, Utah, United States

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  • Timeline

  • About me

    Content Operations Manager at Adobe

  • Education

    • Brigham Young University - Idaho

      -
      Bachelor of Arts - BA Communication: Advertising & Public Relations

      Activities and Societies: College Democrats, MesoAmerica Tour, PRSSA, Rixida Film Productions

  • Experience

    • Neutron Interactive

      Nov 2009 - Oct 2011

      • Managed and optimized enterprise accounts • Utilized an in-house operations program to implement and oversee statistical data • Researched and created focused content for clients and company-owned web sites• Used SEO to target viewer participation

      • Account Manager

        Aug 2010 - Oct 2011

      • SEO Copywriter

        Nov 2009 - Jul 2010

    • Rakuten MediaForge

      Nov 2011 - Jun 2013
      Account Manager

      • Managed ad trafficking, A/B testing, analysis, and reporting• Strategized ways to improve performance and identified upsell opportunities

    • Rakuten Marketing

      Jul 2013 - Dec 2018

      • Managed global onboarding teams in US, UK, and India• Directed client onboarding and successful setup of all B2B campaigns • Established documentation, collected data, and identified areas of improvement resulting in 60% reduction in launch time • Main contact and strategist for 30+ accounts • Managed ad trafficking, A/B testing, analysis, and reporting • Directed QBRs and collaborated with internal teams to execute on client goals and feedback• Launched and managed regional teams in Australia and Brazil

      • Manager, Advertising Operations

        Jan 2016 - Dec 2018

      • Sr. Account Manager, West

        Jul 2013 - Dec 2015

    • UpWell Health

      Jan 2019 - Jun 2019
      Director, Advertising Operations

      • Directed technical setup and digital experience of new B2C site• Integrated Google Adsense and third-party tracking• Business leader for site experience, programmatic display, mobile, social media, and technical implementation

    • Self-Employed

      Jul 2019 - Dec 2020
      Ad Tech & Digital Media Consultant

      • Technical project manager coordinating efforts across multiple organizations • Skilled in display technology, media strategy, client onboarding, technical setup, and content creation/strategy• Experienced with major DSPs, tag management software, and product adoption• Certified in Google Ads, Google Analytics, Google Display, Google Tag Manager, Content Marketing, Content Strategy, and HTML5

    • Adobe

      Feb 2020 - now

      • Content Operations Manager, Adobe Experience Cloud

        Dec 2021 - now

      • Field Communications, Adobe Experience Cloud

        Aug 2020 - Dec 2021

      • Sales Enablement Consultant

        Feb 2020 - Aug 2020

  • Licenses & Certifications