Experience

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  Fgv

  Oct 2011 - Aug 2013

  Junior researcher - innovation management

  - Quali-quanti analysis with FGV faculty on financial and technological indicators of companies in the 1) pulp and paper sector and 2) ethanol (desk research, interviews, quantitative analysis);- Presentations at national and international forums on research findings.

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  Vale

  Jun 2013 - Feb 2014

  Internship - esg initiatives

  - Generating insights for General Managers, providing visibility on the realization of the area's financial budget (budgeted vs. realized);- Preparation of reports and dashboards;- Translation of documents into English.

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  Grupo technos s/a

  Jun 2014 - Sept 2016

  Data analyst - retail

  - Management of Grupo Technos' own stores (gross revenue R$10MM/year);- Responsible for the P&L of stores, operating stock level, product portfolio management and pricing;- Definition of KPIs and PDCA plans with the sales team for higher achievements.Main achievement:- Automation of the process of supplying products to stores in order to optimize sales and reduce the level of stock of provisioned products at the factory (increased revenue and reduced cost of carrying stock). Show less

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  Olx brasil

  Oct 2016 - Dec 2021

  - Development of the OLX communication platform with the end user (sending +50MM notifications per day through emails, push notifications, in addition to in-app / in-web channels);- Management and optimization of OLX's channels and communication strategy and its performance indicators.Main achievements: - We built a cross-functional communication platform able to serve different business units of OLX Brazil after M&A (cost reduction of R$150k/year);- Product launch of two new communication channels with the end user: 1) banner - increase of 51% in revenue through the OLX Pay virtual wallet and 2) Web Push - ~30% reduction in user response time through chat on the platform of desktop (+ liquidity). Show less - Support to the definition of personas and the construction of B2B Marketing strategy;- Development of brand positioning actions for the professional audience of the automotive and real estate sector through 1) CRM, 2) events, 3) sponsorships and 4) building and strengthening partnerships with various market agents (associations, unions, companies etc. .);- Management of OLX's first Inbound Marketing project for B2B impact in the automotive sector, where I was responsible for all stages of the funnel (from lead acquisition to user retention). Show less

  • Product Manager - User Communication squad

    Nov 2020 - Dec 2021

  • Product Manager - Growth squad

    Sept 2019 - Nov 2020

  • Sr. Data Analyst - CRM Marketing

    Oct 2018 - Sept 2019

  • Sr. Marketing Analyst - B2B Marketing

    Oct 2017 - Sept 2018

  • Data Analyst - Customer Experience Journey

    Oct 2016 - Sept 2017
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  Awari

  Sept 2021 - now

  Mentor - product management

  - Mentoring students from Awari's Product Management course, providing feedback on work developed and coaching on the digital product job market;- Dissemination of the product culture, clarifying methodologies, processes and industry contents.

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  Ebanx

  Dec 2021 - Aug 2022

  Product manager coordinator - growth & engagement tribe

  - As a PM at Juno*, I'm responsible to lead design and execution of growth initiatives for digital accounts and end-to-end analysis for monetization levers, such as the integration of Marketplaces and the provision of FX services (international transfers);- Development of the tribe's vision, goals and OKRs, prioritizing acquisition, activation and retention issues;- Management (and development) of Product Managers of the tribe, as well as the dissemination of best practices of discovery and delivery.*Juno by EBANX (fintech), is a payment processing and banking solution for small and medium businesses (SMB) with more than 30k active customers. Show less

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  Take blip

  Sept 2022 - Sept 2023

  Group product manager - platform core

  As GPM of the Platform Core tribe, I am responsible for the experience of developing chatbots and channel activation on the Blip platform.- Definition of the tribe's vision and strategy, as well as success metrics for the chatbot creation / maintenance journey;- Staffing and coaching of PMs from 4 squads, one being responsible for creating the conversational flow, two focusing on integration with channels (such as WhatsApp, Instagram, Google Business Messages...) and the third one responsible for unlocking c -commerce through these channels;- Ensuring the consistent delivery of the tribe's strategic projects in partnership with social media big techs and conversational channels (Meta, Google and Apple). Show less

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  Olist

  Sept 2023 - now

  Group product manager - plg tribe

  As a GPM of PLG / Journey, I am responsible for the entire sign-up and onboarding journey of Tiny ERP, a sales management system for commerce, with over 40k B2B sellers, as well as the main levers for ARPU expansion through a self-service journey.Acquisition roadmap: reducing friction in user entry, increasing the conversion of 1) Sign-ups to trials and 2) trials to won customers. (New sign-up flow generated +8 p.p. in conversion from sign-ups to trials and reduced time to convert)Retention roadmap: reducing support tickets and increasing the NPS of sellers in trial through the construction of an onboarding journey. (NPS in Trial journey: +70)Expansion roadmap: increasing product adoption through 1) organic discovery strategy of modules (contextualized, with a PLG strategy) and 2) intentional strategy, with the development of upsell upgrade recommendation models according to the user's profile. Show less