Roberto Perea Alarcia

Experience

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  Cegasa International

  Sept 2000 - Feb 2005

   Analyzing market of Domestic Appliances in Spain to find a new business partner. Negotiating with Saunier Dauval (Air-Conditioning) and integrating their Consumer Division products into Solac's sales catalogue.  Developing sales for Solac (Small Domestic Appliances) in UK and France One of the highlights was the the brand listing in one of the major Department Stores in the UK (John Lewis)  Managing the accounts and developing new business Leading the sales team, setting sales objectives and targets across the company

  • New Business Partners Development Manager

    Nov 2003 - Feb 2005

  • Export Area Manager (UK & France)

    Aug 2002 - Oct 2003

  • International Area Manager

    Sept 2000 - Jul 2002
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  Fournier

  May 2005 - Mar 2023

  I have been serving as the Head of the Export Department since my promotion in 2017, which has granted me valuable insights into departmental operations and international sales. This experience has heightened my appreciation for the significance of prioritization, delegation, and cultivating a cohesive and motivated team.Key accomplishments and responsibilities:- Successfully meeting sales targets for the Export Department through meticulous planning and budgeting.- Formulating departmental goals and formulating strategies and techniques essential for their achievement.- Establishing sales targets for the sales team and consistently monitoring individual performance.- Identifying potential customers and generating leads to drive organizational growth.- Developing and executing a robust E-commerce strategy to enhance SEO traffic and boost sales.- Managing and nurturing relationships with Key Accounts.- Compiling monthly KPIs (Key Performance Indicators) to evaluate and measure business performance.- Designing and implementing a comprehensive Training Program for the Export Team.- Actively participating in the development and execution of the Company's Strategic Plan. Show less After gaining experience in European markets, I embarked on a project that allowed me to nurture my passion and ambition for working at a global level. In this role, I had the opportunity to travel, explore new markets, and close deals across three different continents, resulting in a remarkable sales increase of over 500% in my assigned territories.Key responsibilities and achievements:- Conducting market analysis, identifying opportunities, and establishing new business channels.- Formulating and implementing sustainable strategic and management plans.- Leading and managing cross-functional teams in the development and execution of new product initiatives.- Successfully launching new products, expanding market penetration, and driving sales in both retail and casino sectors.- Establishing and effectively managing a network of distributors and agents across LATAM, the Caribbean, Europe, North Africa, and the Middle East. Show less

  • Head of Export Sales

    Mar 2017 - Mar 2023

  • Export Area Manager (LATAM & EMEA)

    May 2005 - Mar 2017
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  Naipes Heraclio Fournier S.A. - A Cartamundi Company

  Apr 2023 - now

  Sales Director - Experienced Sales Leader |International Business | Consumer and Industrial Products