Ketaki Deshpande

Experience

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  Dragonfly Market Research

  Feb 2015 - Dec 2017

  Research Executive

  Started as an Intern and was promoted to a Research Executive managed since then managed end to end projects, Predominantly worked in the Hindi and Marathi GEC sector undertook varied studies like- Consumer understanding studies- Concept & pilot evaluation- Show & Channel diagnostics-Audio and video pilot evaluationKey Roles -Analyzing consumer data and drawing insights -Project management: Taking client briefs, setting up the study, co-ordination with moderators & field team, logistics-Documentation: Proposals, recruitment questionnaires, discussion guides, analysis presentationSome exposure in category understanding in radio channels brands. Show less

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  Marcus evans Group

  Jun 2015 - Nov 2015

  Junior Sales Executive

  My responsibilities include of doing a fresh research of 20 potential companies everyday where I had to contact the company and reach the decision maker and convince them to attend our conferences on a paid basis.

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  Shift Focus

  Sept 2020 - Feb 2022

  Chief Co-ordinator

  - Developed strategic plans and operational frameworks for five full-time courses, ensuring their seamless and effective operation.- Managed profit and loss statements and maintained detailed operational records using Excel, overseeing daily operations, attendance, and assignment submissions.- Served as the primary point of contact for prospective candidates, teachers, and enrolled students, promptly addressing their needs and resolving any issues.- Fostered a welcoming and collaborative environment among staff, teachers, and students through proactive communication and interactions.- Organized and conducted webinars and introductory sessions, engaging over 100 prospective candidates, resulting in organic enrollment growth.- Identified new business opportunities by partnering with KC and Atharva College, creating a specialized Flagship Film Appreciation Course tailored for their students, which became our top-performing program. Show less

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  YELLAWE

  Apr 2023 - now

  •Successfully catering to brand accounts like HSBC, Boat, Neemans, Center Fresh, TataCapital, Unstop etc.• Fostering healthy relationships across key decision makers like CEO,Directors. • Being their key SPOC & promptly addressing their inquiries, grievances &effectively resolving them. • Generated revenue worth 1Cr under my leadership.• Responsible for daily in-house operations, finance, expense management,maintaining P&L etc.• Conducting introductory sessions & training for peers with key focus onintegrity & efficacy. • Strategizing monthly & quarterly plans to ensure growth of the company &responsible for timely execution which resulted in 15% growth in FY 2023.• Identifying & efficient resolving of challenges to ensure timely delivery ofcampaigns Show less

  • Client Servicing Associate - Influencer Marketing & Branded Content at YELLAWE.

    Mar 2022 - now

  • Manager Brand Partnership & Growth

    Apr 2023 - Jul 2024
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  Digital Refresh Networks

  Jul 2024 - now

  Business Solutions Manager