Zack Hernandez

Zack Hernandez

Account Executive (West/MidWest Regions)

Followers of Zack Hernandez990 followers
location of Zack HernandezCulver City, California, United States

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  • Timeline

  • About me

    Senior Vice President, General Sales Manager, US Syndication Sales at Sony Pictures Entertainment

  • Education

    • California Lutheran University

      1994 - 1998
      Bachelor's Degree Marketing Communications

      Activities and Societies: Football Team

  • Experience

    • Walt Disney Co./ Buena Vista Television

      Jan 1999 - Jan 2005
      Account Executive (West/MidWest Regions)

      Responsible for sales of first-run and off-network product such as "LIVE with Regis and Kelly," "Who Wants to Be a Millionaire" and "Home Improvement" in both the western and midwestern regions.

    • NBC San Diego

      Jan 2005 - Jan 2006
      Account Manager

      Account manager for both NBC's KNSD-TV in San Diego and Mi San Diego TV 43, an independent, local Spanish language station. Handled diverse agency and direct business accounts such as Wal-Mart, Coca Cola, San Diego Sports Arena and a number of local automotive dealerships.

    • Sony Pictures Entertainment

      Mar 2006 - now

      Manage all aspects of sales and operations for the US Syndication Sales Team• Oversee New York, Miami, Chicago and Los Angeles Sales Offices• Responsible for all sales revenue, goals and strategic direction of the sales organization• Personally oversees the New York and Los Angeles markets, as well as, ABC, CBS, NBC, FOX, SINCLAIR, NEXSTAR, TEGNA, HEARST and MEREDITH broadcast station groups. • Manage a team of Senior Vice President (1), Vice Presidents (2), Director (1) and Account Executives (2).• Develop and manage client relationships with Senior Executives at every major Broadcast Station Group in the US.• Report directly to EVP North America Distribution based in Culver City, CA.• Represent a variety of first run, off network and third party syndicated products such as The Mel Robbins Show, The Dr OZ Show, Live PD: Police Patrol, America Says, The Goldbergs, Seinfeld, King of Queens and Matter of Fact with Soledad O'Brien, as well as, an extensive library of over 4,000 theatrical films and 500 library series.• Responsibilities also include managing all aspects of sales for SPT theatrical film and library series to all Digital Multicast Networks including Antenna TV, Bounce, Cozi TV, Decades, GetTV, LAFF and MeTV. Show less Manage all sales operations for Western Region sales office • Responsible for all sales revenue, goals and strategic direction in the region• Lead sales office through every facet of broadcast syndication sales efforts• Responsible for a region comprised of 62 markets and 8 station groups• Personally oversee 13 markets including Los Angeles, San Francisco, Phoenix and Seattle, as well as, TRIBUNE, TEGNA, SCRIPPS and RAYCOM broadcast station groups. • Manage team of one sales Director and one sales Coordinator• Develop and manage client relationships with VP, President, General Manager and Senior Executives at ABC, CBS, NBC, FOX, TEGNA, HEARST, COX, MEREDITH, SCRIPPS, SINCLAIR and TRIBUNE• Report directly to EVP US Syndication Sales management based in NYC.• Represent a variety of first run and off network syndicated products such as The Dr OZ Show, The Queen Latifah Show, Seinfeld, Community, Rules of Engagement and King of Queens, as well as, an extensive library of over 4,000 theatrical films and 500 library series.• Responsibilities also include managing all aspects of sales for SPT theatrical film and library series to all Digital Multicast Networks including Antenna TV, Bounce, Cozi TV, Decades, LAFF and MeTV. Show less Manage all sales operations for Central Region sales office • Responsible for all sales revenue, goals and strategic direction in the region• Recruited, build and led sales office through every facet of broadcast syndication sales efforts• Responsible for a region comprised of 75 markets and 15 station groups• Personally oversee 15 markets including Chicago, Detroit and Indianapolis, as well as, 7 broadcast station groups, such as, Scripps, Meredith, LIN Media and Local TV. • Manage team of two sales executives (one director & one account executive) and one sales coordinator• Develop and manage client relationships with VP, President, General Manager and Senior Executives at ABC, CBS, NBC, FOX, GANNETT, HEARST, SCRIPPS and TRIBUNE• Report directly to EVP US Syndication Sales management based in NYC.• Represent a variety of first run and off network syndicated products such as The Dr OZ Show, The Queen Latifah Show, Seinfeld, Community, Rules of Engagement and King of Queens, as well as, an extensive library of over 4,000 theatrical films and 500 library series. Show less Manage all sales operations for Central Region sales office• Responsible for a region comprised of 57 markets and 8 station groups • Personally oversee 25 markets including Minniapolis, St. Louis and Kansas City, as well as, broadcast station groups, such as, Meredith, Newport and Journal. • Manage team of one account executive and one sales assistant • Develop and manage client relationships with VP, President and General Managers. • Report directly to SVP US Syndication Sales management based in NYC. • Represent a variety of syndicated products such as The Dr OZ Show, The Judge Hatchett Show, Seinfeld, Rules of Engagement, King of Queens and an extensive library of over 4,000 theatrical films and 500 library series. Show less

      • Senior Vice President, General Sales Manager, US Syndication Sales

        Jan 2019 - now
      • Senior Vice President - Western Region US Syndication Sales

        Mar 2015 - now
      • Senior Vice President - Central Region US Syndication Sales

        May 2012 - Mar 2015
      • Vice President - Central Region US Syndication Sales

        Mar 2009 - May 2012
      • Division Manager- Western Region US Syndication Sales

        Mar 2006 - Mar 2009
  • Licenses & Certifications

    • Sony Pictures Entertainment - Hudson Institute of Coaching - Spot Coaching™

      Hudson Institute of Coaching
      Nov 2023
      View certificate certificate
  • Honors & Awards

    • Awarded to Zack Hernandez
      Imagen's 2022 Influential Latinos in Media The Imagen Foundation May 2022 The Imagen Foundation - Encourage the positive portrayals of Latinos in all forms of the entertainment media and to reward the excellence of those entities or individuals whose productions elevate the image and status of all Latinos.