José A. Cruz

Experience

• 

  Burger King Puerto Rico

  May 2004 - Mar 2023

  • Aligned new ideas and strategies with company objectives in collaboration with top executives.• Effectively communicated with team members and executives to contribute to the success of the marketing department.• Developed and managed a schedule for digital and print coupon releases.• Analyzed data on coupon redemption rates.• Collaborated with agency to improve promotions.• Developed and reviewed copy for marketing materials.• Led special projects and contributed to the development of new marketing initiatives.• Supervised customer service for the loyalty program. Show less • Planning restaurant visits by preparing beforehand through: Quality control checks on products Verifying that the restaurants have the corresponding POP (point of purchase) materials• Analyzing competition• Training and evaluating the sales points of each restaurant• Training and keeping restaurant team updated on relevant skills and knowledge• Conducting evaluations and self-assessments after visits to identify areas for improvement• Conducting regular performance evaluations to measure progress and identify areas that require improvement• Providing constructive feedback to team members to help them grow and develop in their roles. Show less As a general employee at Burger King, I have a multifunctional role on the team that requires skills in customer service and food preparation. My job includes serving customers at the counter and drive-thru, preparing food according to Burger King's standards, keeping work areas clean and organized, assisting with maintaining inventory, working in a team, and following safety procedures. My goal is to ensure that customers receive fast and friendly service, as well as quality food in a safe and clean environment. Show less

  • Loyalty Marketing Coordinator & Special Project

    Mar 2015 - Mar 2023

  • Training and Marketing Supervisor

    Sept 2014 - Mar 2015

  • Kitchen Work Supervisor

    Jul 2009 - Aug 2014

  • General Associate

    May 2004 - Jun 2009
• 

  Firehouse Subs

  May 2016 - Mar 2023

  * Supervision and coordination of marketing and operations activities for the organization* Development and implementation of effective advertising campaigns to promote products and services* Management of brand and product promotion to increase visibility and revenue* Assurance of efficient and effective production and distribution processes* Key participation in achieving organizational objectives through effective coordination of marketing and operations efforts* Management and development of brand image and perception in the market* Design and execution of online and offline marketing campaigns* Market analysis and research to improve the performance of marketing campaigns* Collaboration with the purchasing department and other teams to achieve company goals* Establishment and maintenance of strong relationships with external providers to ensure service quality* Evaluation of market trends and competition to identify opportunities for improvement in marketing strategy and customer satisfaction Show less • Develop and execute marketing strategies and campaigns in the market to increase brand awareness and drive sales.• Conduct market research to identify new opportunities and consumer insights in different regions and countries.• Analyze market trends, competition, and customer behavior to inform marketing tactics and decisions.• Collaborate with international teams to ensure a consistent and aligned message with business objectives.• Manage and execute digital marketing initiatives, including email campaigns, social media, and paid advertising.• Create and adapt marketing materials for different cultural contexts and languages with the international team.• Evaluate and report on the effectiveness of marketing campaigns, using data to inform future strategies.• Ensure compliance with local regulations and cultural sensitivities in each market. Show less

  • Marketing and Operations Coordinator

    Mar 2015 - Mar 2023

  • International Marketing Coordinator

    May 2016 - Nov 2018
• 

  PCSAPI (Little Caesars Pizza)

  Mar 2023 - now

  Regional Marketing Manager

  Marketing professional with expertise in analyzing and crafting strategies to drive traffic, sales, and established KPIs. Collaborating with Little Caesars Enterprises, I develop and measure regional campaigns, ensuring alignment with objectives and market needs.Efficiently managing the departmental budget, I guarantee proper distribution and achievement of established KPIs. Presenting strategies and results to internal executives for effective communication and alignment with company needs.Specializing in third-party delivery platforms, I create and measure strategies to boost the sales channel and meet departmental and company objectives. Designing and implementing media plans to increase brand positioning and attract customers to points of sale.Supervising and optimizing the image of points of sale for efficient local store marketing. Organizing opening events to introduce new points and generate customer flow. Analyzing direct and indirect competition to stay informed about the market and strengthen brand pillars.Coordinating and executing institutional sales to expand the sales channel and provide an excellent shopping experience. Keeping indicators updated and sending monthly reports as directed by the Marketing Department. Willing to undertake any duty or responsibility notified verbally or in writing by the management. Show less