Monika Melisova

Experience

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  CIT s.r.o.

  May 1998 - May 2000

  Sales&Marketing

  Development of marketing activities and communication for an IT education centre. Planning, event management, creating promo materials, web. Development of testing centre of VUE and Prometric.

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  BSP SOFTWAREDISTRIBUTION, a.s.

  May 2000 - Oct 2017

  Marketing Manager

  Ownership of all marketing functions and resourcesSetting marketing strategic and tactical direction in collaboration with senior management and sales leadership. Governing all marketing project, activation, and go-to-market plans.Routinely providing management with detailed reporting which includes - but not limited to - customer behaviours and sentiment, market/competitive conditions, industry/economic trends, product performance and campaign performance (ROI)Managing marketing-related budget itemsCreating and overseeing the creative/branding process, ensuring all benchmarks are met and systems enforced.Maintaining library of marketing collateral, ensuring content is authentic.Managing and supporting partner and vendor relations associated with the organization.Strong creative skills and proven track record of design oversight and maintaining brand standards.Experience with architecting and designing campaignsExperience A/B Testing, Analytics and marketing automationExcellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences including executive management.Detail-oriented team player with cross-functional project leadership and strong team management skills.Able to use data for decision-making in combination with intuition, common sense and judgmentAble to work independently, take direction from others, solve problems with limited supervision, prioritize tasks, and meet deadlines. Show less

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  Self-employed

  Oct 2017 - now

  Marketing Consultant

  Researching markets, trends, sales results, and other data related to the client's products or services.Analysing details of competitor offerings, including specifications, market share, pricing, and promotional materials.Providing written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies.Recommending specific marketing approaches and spending budgets to achieve the client's desired sales goals. Helping come up with new product and service offerings to increase shares in new or existing markets.Assisting marketing managers and directors in coming up with focused branding, positioning for products or services.Working within the client's budget to produce effective promotional materials and advertising opportunities.Tracking sales and feedback and adjusts marketing strategies as necessary. Show less

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  Mercuri International - Slovakia

  Jan 2019 - Jun 2019

  Consultant

  Helping companies to build and implement the right sales techniques, stategy and coaching.Involved in clients acquisition and managing the clients projects, also delivering the individual consulting and trainings for management, including business plan & sales strategy development, sales process optimisation, selling skills development and coaching of the management.

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  Strom života, NGO

  Jul 2019 - Jan 2020

  Marketing Specialist

  Research and development of marketing opportunities.Developing a new products.Identifying new customers.Developing and managing advertising campaigns.Handling social media, public relation efforts, and content marketing.

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  GreenWay Infrastructure

  Jan 2020 - now

  • Market intelligence - knowledge of products, clients as well as on our competitors• Follow and analyze market trends to position our existing products and plan the launches of new products• Develop marketing strategy for product portfolio, which you support (pricing, advertising, launching); Assess and report back on the effectiveness of this plan• Cross-team collaboration with our Product & Business Development Managers, Sales and Communications departments in GreenWay Slovakia and GreenWay Poland• Create, edit and translate social media posts and other written materials in Slovak and English in close cooperation with our Director of Communications• Represent GreenWay at public events and take part in conferences Show less

  • Senior Marketing Manager

    Jan 2022 - now

  • Product Marketing Manager

    Jan 2020 - May 2022