Juan Manuel Cosentino

Experience

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  Banco Piano

  Jan 2007 - Apr 2007

  Loans Analyst - Consumer Business
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  Samsung Electronics

  May 2007 - Apr 2010

  Key responsabilities include:• Trade and In-store strategy development for IT Business. • Marketing plan implementation for distributors & B2B Channel in ARG and UY.Position Background:• Coverage: 50 POS in ARG with Focus in Buenos Aires (Tier1)• Manage team (27): 1 Project Leader, 5 merchandiser, 20 promoters and 1 trainers.• Report to IT Marketing Manager.

  • Trade Marketing Coordinator - IT Business

    Nov 2008 - Apr 2010

  • Marketing Analyst - Consumer Business

    May 2007 - Oct 2008
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  LG Electronics

  May 2010 - Apr 2022

  ** LG Digital training - 3 Weeks - Seoul HQ.** Best Practice LATAM: - Digital Activation Case Refrigerators - 1H 2020.- Airport Connected House - 2H 2019.Digital Corporate (All Business Units) key responsabilities:• Digital strategy for Direct channel: - lg.com, SEM, SEO, Digital & Social Media.- Agencies Management vs performance KPI.- Data Analyst: Tableau, Google, Adobe.• Support Indirect Channel: - MELI Store, Mylg.com, Retailers and Marketplaces.Brand Corporate (All Business Units) key responsabilities:• Responsible for Brand Health index (Nielsen).• STP Strategy, Creative & Annual Calendar.• Media & Creative ON/OFF Strategy.Content Services key responsabilities:• Product, commercial and Marketing Strategy. +350 Apps OI: USD 1.25MM• Biz model development for local Partner:- Revenue Share, SVOD, TVOD & AVOD.Position background:• Markets: Argentina.• Consumer BU(ARG): Revenue USD100 MM.• Direct report to: Sr Marketing Manager & Business Managers.• Team manage (6):-Direct (1): Jr Brand.-Indirect (2): Digital intern and Brand intern.-Freelance (3): Webmaster & Graph Designer (2) • Agencies Management:- Creative, Media & Digital Platforms. Show less ** Re-launch Content services BU in Argentina for Smart TV Content. Ads Sales thru Smartclip.** Content Biz ARG Revenue 145% vs PY.** TV Top2: TOM & Value share. GFK & Nielsen.Brand Manager for Consumer Electronics key responsabilities: • Brand strategy annual plan.• Budget management & Calendar Definition mix Brand vs Trade: USD 3.5MM.Smart Content Services Biz responsabilities:• Product, commercial and Marketing Strategy Position background:• Markets: Argentina and Uruguay.• Consumer Electronics Business (ARG):Revenue USD 300MM, 3 Categories, +100 SKU.- Home Entertainment: Smart TV & Audio.- Home Appliances: WM, REF, VC, AC & MWO,- Mobile: Smartphones & Accessories (2018)• Content Services: +350 Apps OI: USD 700K• Direct report to Marketing Manager (ARG) & Regional Content Services Manager (Brazil).• Team manage (2): - Direct: Digital Analyst & Graphic designer. Show less Key achievements to date:** Start up the B2B Marketing position.** De-Commoditization TV & WM categories by increase investment in brand building vs discount invest.Brand Manager Home Enterteinment key responsabilities:• Brand strategy annual plan from brief to execution to deliver brand promise in all touchpoints.• Budget management: USD 3.0MM.Brand & Lead Generation B2B responsabilities:• Brand strategy annual plan for B2B products with focus in loyalty and lead generation.• Main activities: Lead generation, loyalty programme, events, targeted media & 1to1.• Budget management. USD 0.5MM.Position background:• Markets: Argentina and Uruguay.• Home Electronics Business (ARG): Rev: USD 250MM, 2 Categories, +100 SKU.- Home Entertainment: Smart TV & Audio.- Home Appliances: WM, REF, VC, AC & MWO,• B2B Business (ARG): - ID: Commercial Display, - Air conditioners & Energy Solutions: Commercial Air Conditioners & Energy Solutions. Rev: USD 25M +30 SKU• Direct report to Marketing Sr Manager.• Team manage (1): - Direct: Graphic designer. Show less Key achievements to date:** Award: LG HQ Global 360 MKT integrated best practises contest: 3rd Position. 3/34 (LG G3)** Award: #Redefinite. Best Marketing to consumer (New Product). Latin America Sabre Awards.** Award: #Redefinite. Excellence Certification: Consumer Products. Latin America Sabre Awards.** Value Share Dec 2015: 20% vs 15% PY. Top2 in the Smartphone segment. Start up in 2012.Key responsabilities include:• Integrated Marketing communication strategy development for Mobile Business.• Co-Mkt activites based on mark up with Carriers of Argentina & Uruguay.• Budget & Calendar management. Definition mix Brand vs Trade: USD 4.5MM.Position background:• Markets: Argentina and Uruguay.• Mobile Business (ARG): Smartphone & Accessories. Revenue USD 250MM, +30 SKU.• Direct report to Marketing Manager.• Team manage (1): Graphic designer Show less

  • Brand & Digital Marketing Manager

    Feb 2019 - Apr 2022

  • Sr Brand Manager - Consumer Business & Smart TV Content.

    Jul 2017 - Jan 2019

  • Brand Manager - Home & B2B Business.

    Jan 2016 - Jun 2017

  • Brand Manager - Mobile Business

    Jan 2014 - Dec 2015

  • Co-Mkt & Brand Coordinator - Mobile Business

    Jan 2012 - Dec 2013

  • Trade Mktg Coordinator - Mobile Business.

    May 2010 - Dec 2011
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  Etercor-Solnik

  May 2022 - now

  Senior Marketing & Trade Manager

  Responsible of marketing, communications and Trade marketing strategies for holding Etercor-Solnik.Argentinean Holding (Factory, Distribution, importation, Retail ON & OFF, B2B, Marketing & After Sales) with presence in Latam south cone which has +10 year experience in CE business & Retail. World class brand partnership such as: Xiaomi, Apple (Value AD Distributor), Bose Pro and Hyundai* Start up Mktg, Trade Mktg & Channel dept. +10 team members. +10 partners agencies/platforms.* Launch Xiaomi Brand in ARG market: Brand Launch & Retail. Increase Brand Health indicators 23 vs 24.* iPoint strategy reversion from product centric to consumer centric with Focus on aumented product.* Start up Xiaomi Field Force in Argentina (Trainers & merch) and Exhibition Tables Deployment.key responsabilities:- Brand, Digital, PR, Promotion, In Store, Retail & Sell out Strategies development for all sales channels.- Marketing and Trade Marketing budget Management according P&L by channel.- Off & On Consumer journey strategy development.- Co-Work with Product, CX, Sales, E-Commerce & Retail.- GTM Plan for Key Customers (Marketplace/Carrier/Retail/Hypermarkets)Position background:• Markets: Argentina, Uruguay, Paraguay & Bolivia.• Companies: Etercor-Solnik Group.• Brands: Corporate (Holding), Xiaomi, Apple ( VAD & APR), Bose (CSM & PRO), Belkin & Hyundai.• Channels: Disty (Retail/Carriers/Specialist), Own Stores, B2B, Ecomm/Marketplaces & Travel Retail• Direct report to Comercial Director & CEO.• Team manage Direct 12: Comm (7) Trade (3) Channel (2)• Team manage Indirect: 25 Field Force (1 PM - 1 BO- 4 SUP - MERCH 8 - 6 TRAINERS - 5 PROMOTERS) + 2 DESIGNERS• Agency Mgmt: Creative, Digital, PR & KOLs, Media, Full E-commerce, In Store & Field Force. Show less