Alex Munroe

Experience

• 

  Pan Macmillan Australia

  Jan 1992 - Jan 1999

  Management, scheduling, negotiation, budgeting, and development of biography, true crime, fiction, cooking, sports, photography and illustrated titles in a fast-paced publishing environment. • publication planning, design, and production of titles (new and reprint)• project briefs, including assessing • preparation and delivery of high-quality, print-ready materials to printers• developing and fostering author relationships ensuring re-signing• mentoring and supporting authors with content development • planning, execution, reporting of title marketing, publicity, and sales Show less

  • Senior Editor

    Jan 1994 - Jan 1999

  • Editor

    Jan 1994 - Jan 1997

  • Assistant Editor

    Jan 1992 - Jan 1994
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  Random House Australia

  Jan 1999 - Jan 2001

  Associate Publisher

  Strategic planning, product development, and implementation of Random House Australia non-fiction list development, and successful trade publication of a wide range of tiles (including best sellers featured below). • Published ‘Almost French’ by Sarah Turnbull, achieving over 500,000 copies to date and remaining one of the highest revenue earners for Random House Australia • Established a successful and respected backlist of parenting titles (profitable to this day) • Assessed manuscripts, commissioned authors, and developed new concepts across all genres• Worked with writers of diverse backgrounds to enhance and improve content, structure, and presentation • Commissioned cover designs / artwork• Negotiated contracts and agreements• Financial forecasting and budget control• Managed editorial and administrative staff • Market research Show less

• 

  Written Perspectives

  Jan 2001 - Jan 2001

  Senior Consultant Contract

  Supported B2B custom publishing start-up activities aiding the release of several highly profitable B2B publications via custom publishing; and acted as the primary liaison for authors, designers, suppliers, and sales team in relation to content strategy, commissioning, and author and design management.

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  Karuna Hospice Services Ltd

  Jan 2001 - Jan 2001

  Senior Consultant Contract

  In liaison and through facilitation of group sessions with the CEO, Division Heads, and Board, prepared a Board ratified strategic 5-year plan and detailed 1 year business plan encompassing/based on SWOT, Competitor Analysis and financial reporting.

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  Taxation Institute of Australia

  Jul 2001 - Mar 2006

  Publisher

  Managed the Institute’s knowledge capital, directing the release of commercial subscription-based products including journals, books, education, seminar, audio and online products; and acting in a general management capacity for the Executive, established management procedures, reporting functions, and HR systems and processes above and beyond a publishing function. • Achieved 30% increase in existing information product revenue • Launched MemberPlus and GroupPlus online subscription services generating $500K revenue• $1M income / expenditure financial forecasting, planning, and budgetary control (turnover) • In conjunction with Sales, established Marketing Plans, PR Plans, and materials• Supervised production and design teams Show less

• 

  The Tax Institute

  Apr 2007 - Feb 2018

  Reporting to the CEO with a financial management budget of $2.5 million turnover per annum, recruited and managed a large ecommerce, sales and marketing, product development, library and research, design, and production team, and accountable for a team of 15 professionals (5 direct reports) across product development, policy and advocacy, client management, sales and marketing, content strategy, design, production and research. Including. • Contributing Finalist in Publishers Australia 2012’s Association or Member Organisation Magazine of the Year, for The Tax Institute’s Blue Journal • Presenter at events hosting 200+ lawyers, accountants, academics, members to raise the profile of member content and discuss non-technical issues covered in publications• Acknowledged for contribution to publication of the ‘Tax Agents Manual 2010’ • Achieved a membership revenue growth of 15% over 10 years• Established a Product Division transforming a loss-leading member offering to a profitable operation with a 6% growth rate year on year from 2009• Augmented membership offerings attaining an uplifts of 20% in revenue and 4% in retention• Added annual annuity +$1M through licensing of subscription based content• Authorised and managed co-publishing arrangements valued at over $500K• Achieved 150% increase in revenue and 50% reduction in cost over 3 years through redevelopment of the website and launch of an online product suite and knowledge base • Developed and launched multiple top 10 rated iTunes and Google Play financial apps, achieving a subscription numbers +23,000 since launch in August 2011• Oversaw IT strategy and its impact on business functions, services, and products• Managed major vendor relationships monitoring adherence to SLAs and contracts• Directed marketing strategists and oversaw business development activities• Managed high-level contract negotiation and procurement Show less As effective 2IC to the CEO, lead the Senior Management in relation to restructuring and change management initiatives, and the annual business planning and budget processes to ensure divisional quarterly targets were achieved.• In consultation with the CEO, led organisation wide, executive level, annual business planning • Board financial forecast, 5-year strategy, yearly business plan presentation • Board business development scoping, analysis, and risk assessment recommendations• Planned and hosted annual offsite team business planning sessions• Rained / mentored Snr Management in aligning HR processes with organisation strategy• Conducted the recruitment, training, and mentoring process of executives and support staff• Achieved a 400% growth in Member relations through firm visits nationally• Launched The Tax Institute’s inaugural mentoring program• Launched The Tax Institute’s inaugural online careers website• Established The Tax Institute’s inaugural HR Division, systems, and processes Show less

  • General Manager Information Products

    Aug 2009 - Feb 2018

  • Strategic Projects Manager

    Apr 2007 - Aug 2009
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  HammondCare

  Aug 2018 - Apr 2019

  Comprehensive review of Product and Publishing development funding, distribution, reuse, sales, marketing, and warehousing functions identifying areas for urgent and longer-term improvement, culminating in the design and implementation of improvement program roll-out plans.• Attained commercial viability for content-related products improving profitability +10% • Developed business case to engage third-party logistics suppliers, improving efficiency across 4 business areas• Facilitated a Publishing strategic vision and mission workshop with senior managers and key staff • Expanded organisation content scope increasing commissioning & adding new publications • Created / implemented end to end content publishing workflow (now publishing backbone)• Trained / mentored key department heads on Publishing integration and process requirements• Trained / mentored front line staff on customer journey process driving eCommerce inquiries • Created / refined supplier, author, and contractor contracts, processes, and assessments• Transitioned organisation from in-sourced to outsourced distribution model • Negotiated / implemented strategic distribution partnerships Show less

  • Business Development Consultant (contract)

    Aug 2018 - Apr 2019

  • Product Strategy Consultant (contract)

    Aug 2018 - Dec 2018
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  Hogarth Australia

  May 2019 - Jul 2019

  Transition Consultant
• 

  Western Sydney University

  Jul 2019 - Mar 2021

  Senior Management Consultant
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  Self-Employed

  Oct 2019 - May 2021

  Senior Project Manager
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  Atomo Diagnostics

  Feb 2020 - Apr 2020

  Senior Content Consultant

  Developed and project managed a prospectus for Atomo (a medical devices company). The 150-page document contained more than 1,000 items of meta data as part of compliance with ASX rules. With the sign off of the prospectus by the Board, submission to ASIC enabled the process of floating the company on the Australian Stock Market.

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  Elladex

  Mar 2021 - now

  Program Convener
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  Cover to Cover, full service annual reports.

  May 2021 - now

  Managing Director and Founder