Seyhan Kayhan, PhD

Experience

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  Yeni Yüzyıl University

  Sept 2013 - Aug 2014

  Lecturer- Researcher

  Lecturer at the Department of AnthropologyTaught Courses in Anthropology Theory, Research Method, EthnographySupervise the Research Projects of Undergraduate Students

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  Yeditepe University

  Jun 2014 - Sept 2017

  Vice Chair-Assistant Professor-Senior Researcher

  Engaged as a researcher in multiple research projects focused on local and digital communities, showcasing proficiency in academic inquiry. Served as an Assistant Editor for an academic journal published in Germany/Koln, demonstrating editorial and academic publication involvement. Provided valuable academic consultation for both graduate and undergraduate students, offering guidance and support for projects. Selected Accomplishments: Successfully taught courses in theory, research methods, & ethnography, contributing to students' academic development. Coordinated the European Union Student Exchange Program, facilitating cross-cultural academic experiences for students. Show less

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  Creative Media

  Sept 2017 - Oct 2019

  UX Researcher

  Formulated effective strategies to identify and optimize customer touchpoints, ensuring a holistic user engagement approach. Collaborated seamlessly with cross-functional teams to contribute to SEO online web strategies, aligning efforts with overarching business goals. Selected Accomplishments: Crafted ideal personas, customer journeys, and empathy maps, significantly enhancing user experience. Demonstrated expertise in data visualization and led workshops and presentation meetings, driving collaborative insights. Played a pivotal role in developing the UX foundation in collaboration with the design team, ensuring a robust, user-centric framework. Show less

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  PUHU

  Oct 2019 - Sept 2021

  UX Researcher

  Designed and executed impactful UX research and digital ethnography projects, contributing to a deeper understanding of user experiences. Cultivated strong relationships with stakeholders and external experts, ensuring a collaborative and informed research approach. Mentored junior researchers, aligning research initiatives with organizational objectives for cohesive and strategic outcomes. Selected Accomplishments: Developed new methodologies for user research, integrating ethnographic techniques for deeper user insights. Spearheaded the growth of a dynamic research team, providing mentorship to foster effective collaboration with designers. Recommended user-centric storytelling approaches for social media content & strategies, enhancing engagement & impact. Show less

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  CINTA & Co.

  Sept 2021 - Oct 2022

  UX Researcher

  Progressed through executive leadership roles, effectively managing resources, and promoting career growth. Created and implemented targeted research activities to assess prototypes, providing insights into the current context of user needs. Designed and facilitated ideation sessions and collaborative workshops, fostering a creative and inclusive environment. Collaborated closely with the design team, actively contributing to the implementation of solutions derived from research insights. Selected Accomplishments: Identified and recommended design-induced solutions to address end-user performance issues, enhancing overall usability. Rigorously tested data, synthesized research findings, and presented concise summaries to inform decision-making. Contributed to design and business strategy, aligning efforts with Minimum Viable Product (MVP) goals and Key Performance Indicators (KPIs). Show less

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  Hitachi Energy

  Oct 2022 - Nov 2023

  Global UX Research Lead

  Led a global UX research team, emphasizing skill development and maintaining high ethical standards in research practices. Formulated and implemented comprehensive research goals, optimizing processes and tools for efficiency. Collaborated with diverse stakeholders to align research initiatives with user needs and product roadmaps, ensuring strategic coherence. Selected Accomplishments: Executed mixed research methodologies, providing functional teams with actionable insights to inform decision-making. Delivered clear and concise synthesized research insights, facilitating informed decisions within cross-functional teams. Identified and resolved workflow inefficiencies and UX gaps, significantly enhancing the overall user experience. Show less

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  Canadian Tire Corporation

  Apr 2024 - Oct 2024

  Generative UX Researcher

  • Conducted mixed-method research to understand users’ shopping behaviour.• Provided UX Research deliverables with timelines, including high-level design needs.• Collaborated with stakeholders to align business goals, ensuring effective project management.• Collected and analyzed data, reporting weekly to stakeholders using PowerPoint/presentations.• Performed competitive benchmarking on digital promotion strategies.• Supported designers to integrate AI-driven shop assistance tools based on user insights. Show less

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  Outlier

  Aug 2024 - now

  AI Chatbot Reviewer

  Reviewed and refined chatbot prompts to ensure clarity, user engagement, and alignment with business goals, contributing to high-quality conversational AI experiences.Rewrote and optimized AI-generated content to improve accuracy, relevance, and cultural sensitivity across diverse use cases.Evaluated, ranked, and trained AI models by analyzing prompt performance and providing actionable feedback to enhance conversational flow and user satisfaction.