Edwin Oliver Doria Jiménez

Experience

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  CEMEX

  Aug 2002 - Dec 2020

  Development of growth strategies for the different sub-segments we serve:• Analysis of the industry and competitors.• Strategic analysis of the market and customers.Leader of the sales forecast process (pipeline) for the industrial segment in the Cement Gray and White business in all its presentations.Support in the design and implementation of the Value Offers of our Industrial customers.Development and implementation of strategic plans that support the development of the business based on the objectives established by the Vice Presidency.Coordination with different areas for the fulfillment of objectives such as: sales forecast, budgets, cost control, processes and commercial plans, etc.Development of continuous improvement initiatives in commercial processes through different institutional platforms (SAP, CRM, BO, POWER BI, etc.). Show less Responsible for the marketing of construction materials in the center of Tamaulipas region with annual sales of US $ 12M, coordinating a customer base of more than 87 distributors and monitoring 4 sales representatives.Achievements:- Growth in cement sales of 7.5% accumulated.- Increase in the average price of cement of $ 245 per ton.- Reduction of nonperforming loans by 80%.- Increase coverage and customer development.- Coordination of new product launches (Extra and Impercem).- Positioned in 2nd place nationally in higher sales multiproduct.- Implementation of the 80% value offers to generate more sales and loyalty in Construrama network. Show less Responsible for the marketing of construction materials in the center and north of Coahuila region with annual sales of US $ 4.8M, coordinating a customer base of more than 40 distributors and monitoring 2 sales promoter.Achievements:- Growth in cement sales of 9.2% accumulated.- Increase in the average price of cement of $ 241 per ton.- Reduction of nonperforming loans by 60%.- Increased multi-product sales by 53%.- Increase coverage and customer development.- Implementation of the 100% value offers to generate more sales and loyalty in distributors. Show less

  • National Commercial Development Manager

    Jul 2016 - Dec 2020

  • Head of Bussines Development (Cement-Aggregates-Admixtures)

    May 2013 - Jun 2016

  • Head of Sales Department

    Jan 2008 - Apr 2013

  • Sales Representative

    Jul 2004 - Dec 2007

  • Portfolio Manager

    Feb 2003 - Jun 2004

  • Task Force Cement

    Aug 2002 - Jan 2003
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  Bricos (Mayoreo Eléctrico de Monterrey S.A. de C.V.)

  Mar 2021 - Apr 2022

  Specification Sales Manager

  Development of business growth strategies and new business development projects.Develop strategic marketing plans that include: communication strategy, customer portfolio management, launch of new products, channel and price strategies, responsible for P&L.Lead a team of product specialists to maximize sales, increase customer coverage and the margin of the different brands within which they are: Schneider, Weidmuller, Panduit, Holophane, Cooper, GE, Fluke, Millwaukee, Lapp, etc. .Develop skills in the sales team to improve their operational efficiency and maximize their results.Management of suppliers for the fulfillment of the KPI's of the Commercial Plan. Show less

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  Grupo Pochteca

  May 2022 - Oct 2023

  Commercial Manager

  Leader of the Commercial and Technical team of the North Region of the Country. Responsible for the development and execution of commercial strategies to increase: sales, profitability, coverage, cross-selling. Management and optimal management of inventories. Reduce working capital days and portfolio days. Consolidate alliances with customers and suppliers. Development of high performance teams.

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  FANOSA

  Oct 2023 - now

  Deputy Commercial Director

  Leader of the commercial and technical team in the Northwest region of the country and export market. Responsible for the P&L of 6 production plants and 7 distribution centers.