Debora Ehrenpreis

Experience

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  Jr. FAAP

  Feb 2014 - Aug 2014

  Project Consultant
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  Instituto Moreira Salles

  Apr 2016 - Nov 2016

  Marketing Intern

  • Update and register subscribers of Institute's magazines• Organize and intermediate sales of national andinternational Institute's publications.• Contact with carriers• Organization of Cultural Fairs• Launch of publications• Digital Design

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  Dotz

  Nov 2016 - Aug 2017

  Product and Marketing Intern

  • Development of monthly and seasonal marketing campaigns for www.sitesquerendemdotz.com.br.• Development and monitoring of results of Dotz Club, Banco do Brasil revenue and Dotz websites.• Promotional strategic planning of for various Dotz channels

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  Intel Corporation

  Aug 2017 - Aug 2018

  Marketing Intern

  • Supporting Marketing organization on digital and offline marketing activities/environment and event executions.• Agency management support: coordinating creative production process and providing guidance to agencies. • Responsible for Business Marketing Operations, including the Budget control- Support on vendor and partners management.• Support/coordination for the marketing assets localization revision in Brazilian Portuguese, like new products material, reference cases and Intel.com content.• Coordination of small events with customers and partners.• Interface with agencies and customers on Programs and Campaigns execution.• Collaboration in the creation and implementation of marketing campaigns to launch products and demand generation activities.• Communication with internal teams, customers and partners. Show less

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  Stanley Black & Decker, Inc.

  Mar 2019 - Sept 2019

  Junior Digital Marketing Analyst

  • Strategic planning of online campaigns and 360 promotions for brands: BLACK + DECKER; STANLEY; IRWIN; DEWALT.• Strategic integration between Digital Marketing and e-commerce channels, respecting sales funnel.• Creation of Landing Pages based on lead generation strategies by the Unbounce platform.• Reports and Analysis of results of the Online campaigns.• Optimization of campaigns in Google Analytics and Facebook ADS;• Management of company websites data.• Data management by the Iterable, Issy, SocialBakers and Easypromos marketing automation tools. Show less

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  WEEL

  Sept 2019 - Nov 2020

  Digital Marketing Analyst

  • Strategic Budget Management of Media Buying.• Planning and optimizing Digital Campaigns for B2B market.• Optimization of campaigns in Google Ads, Facebook Ads; LinkedIn Ads.• Management of company websites data and Hubspot Integrations.• Monitoring the customer experience before and after the deal.• Development and execution of a big media plan for a B2B Emergency Credit Project called Giro WEEL, with loans up to R$5 millions per company with specific target for R$10 million annualy revenue. Show less

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  Firstbase

  Feb 2022 - May 2022

  Paid Marketing Manager

  • Strategic Budget Management of Media Buying for B2B Market.• Create and execute Paid Media Campaigns across channels such as: Google Ads, Facebook Ads, LinkedIn Ads. • Cross-Departments Paid Media Lead Generation Campaigns. • Ensure successful planning, execution and optimization for key traffic KPIs via paid media channels. • Collaboration with internal teams, customers and partners. • Develop and manage re-marketing campaigns across our paid media channels • Funnel conversion improvement. Show less

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  CallRail

  Sept 2022 - May 2023

  Performance Marketing Manager

  • Overseeing day-to-day paid media performance, budget and operations, and continuously evaluating and optimizingspend and channel allocation.• Managing and optimizing CRO strategy to improve targeting and maximize landing page conversion rates.• Strategizing and communicating how various paid channels align, with close audience and targeting management to helpdrive acceleration at every stage of the funnel.• Partnering with demand and customer marketing teams to determine the right channel mix and investment levels toachieve lead and customer goals.• Balancing quality with quantity, managing towards specific cost per MQL and SAL (Sales Accepted Leads)goals, andconversion rate goals.• Identifying, recommending and testing new paid channel opportunities.• Monitoring and analyze channel performance and develop monthly and quarterly performance reporting including costper lead and cost per customer trends• Closely monitoring the attribution and measurement of paid campaigns to ensure seamless tracking through the fullfunnel and ensure our campaigns are consistently tagged properly in Google Analytics and Bizible. Show less

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  Congregation Or Torah

  Sept 2023 - now

  Youth Program Director
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  Pro Asset

  Nov 2023 - now

  Marketing Manager

  • Creating and developing marketing materials for Receivables Management sector events, ensuring effective brand representation.• Planning and execution of brand's inaugural LinkedIn page, enhancing digital brand presence.• Crafting compelling social media content, driving more than 100 followers to the LinkedIn Brand Page in 2 months.• Strategizing and implementing a complete rebranding project for Pro Asset, including: new visual identity, positioning, website, collaterals.