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Chong Hui, Yong (John)
Fitness Consultant

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About me
Account Manager @ Mindshare Singapore
Education

Liverpool John Moores University
2013 - 2014Bachelor's Degree Mass Communication Class II Division IActivities and Societies: Liverpool Student Union - Brouhaha Liverpool Carnival 2013

Tunku Abdul Rahman College
2011 - 2013Associate's Degree Mass Communication MeritActivities and Societies: Nokia Phone Recycling Campaign Vice President of Mass Communications Society, Vice President of Public Relations of SIFE aka Enactus.

Tunku Abdul Rahman College
2009 - 2011Diploma in Mass Communication (Public Relations) Mass Communication MeritActivities and Societies: Mass Communication Society, SIFE TAR College, Fund-raising Events
Experience

California Fitness, Malaysia
Dec 2007 - Jan 2009Fitness Consultant• Provide consultation service to customers.• Advice the best membership package based on customer's need. • Attend to customer's incoming calls, follow-up, arrange appointments etc.• Ensure facility cleanliness and tidiness at all times• Data entry (customers' information)• Other ad-hoc duties related training and sales.

Fitness Concept Specialist Chain Sdn Bhd
Jan 2009 - Apr 2009Fitness Equipments Promoter• Provide consultation service to customers.• Advice the best workout equipment based on customer's goal and/or needs. • Attend to customer's incoming calls, follow-up, arrange facilities demo appointments etc.• Ensure facility cleanliness and tidiness in retail store at all times• Data entry (customers' information)• Other ad-hoc duties related training and sales.

Publicis One
Nov 2012 - Apr 2013Media Executive• Develop expertise in media, technology & research tools & platforms• Assist in developing costing and data collection for planning, recommendations or analyses• Develop media diary & copy instructions based on the media plans & proposals• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team• Responsible for timely delivery of reports and recommendations• Develop competitors' media spend and analyses. Show less

Recruit Express Pte Ltd
Nov 2013 - Jan 2014Recruitment Officer• Communicate with clients to get a clear view on their hiring needs and organizational goals• Develop new sources of business through methods like cold calling, etc.• Screening and selection of potential candidates to meet the client's requirements (matching).• Determines applicant qualifications by interviewing applicants; analyzing responses; verifying references; comparing qualifications to job requirements.• Arranges management interviews by coordinating schedules; arranges travel and accommodation when necessary.• Evaluates applicants by discussing job requirements and applicant qualifications with managers.• Relationship management for existing and new business accounts.• Develop a sustainable candidate lead strategy• Reporting to General Manager and ensuring that targets for KPI are all met. Show less

AEON CO. M BHD.
Nov 2014 - Jan 2016Compliance Officer / Admin Department• Demonstrate the ability to adapt timely and adequately to new Notices, Guidelines and Policies requirements from Ministry of Domestic Trade and Consumer Affairs.• Involvement in ad-hoc compliance-related projects for new processes and industry initiatives• Draft or uplift and implement new internal policies, procedures to make sure current business is compliant to the regulations• Identifying and addressing potential compliance concerns involving management and employees of the Company and participating in necessary investigations and other actions in association where needed;• Advise business units and other teams on compliance-related matters• Other responsibilities in relation to compliance and risk management functions as designated by the Company. Show less

Publicis One
Jan 2016 - Apr 2018Media Planner• Lead on day to day running of the account with clients & agency partners• Add to the culture of best practice sharing• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives• To organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues• Develop expertise in media, technology & research tools & platforms• Assist in developing costing and data collection for planning, recommendations or analyses• Develop media diary & copy instructions based on the media plans & proposals• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team• Responsible for timely delivery of reports and recommendations• Develop competitors' media spend and analyses. Show less

IPG Mediabrands
Apr 2018 - Oct 2018Senior Media Planner• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)• Lead on day to day running of the account with clients & agency partners• Add to the culture of best practice sharing• Drive relationships at the appropriate levels of our client organizations• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives• To organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues• Develop expertise in media, technology & research tools & platforms• Assist in developing costing and data collection for planning, recommendations or analyses• Develop media diary & copy instructions based on the media plans & proposals• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team• Responsible for timely delivery of reports and recommendations• Develop competitors' media spend and analyses. Show less

Wavemaker
Oct 2018 - Jun 2021Senior Planner• Acquire a good understanding of clients’ business challenges and priorities and the ability to apply this knowledge in day to day client work.• Deliver innovation by seeking and bringing new opportunities to clients on a regular basis beyond campaign brief/requirement.• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)• Lead on day to day running of the account with clients & agency partners• Orchestrate/support the inputs from the strategy, implementation and specialist teams to develop innovative, business building solutions for clients• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives• To organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues• Develop expertise in media, technology & research tools & platforms• Assist in developing costing and data collection for planning, recommendations or analyses• Develop media diary & copy instructions based on the media plans & proposals• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team• Responsible for timely delivery of reports and recommendations• To observe the market regularly to maintain their knowledge of audience trends and consumer behaviour, as well as performing competitor research to stay abreast of what marketing channels the competition is utilising. • Add to the culture of best practice sharing• Drive relationships at the appropriate levels of our client organisations Show less

Changi Travel Services
Jun 2021 - Feb 2024• Work with external & internal partners to develop joint marketing plans based on market trends and competitors.• Exploring new opportunities with external partner for brand marketing activities to increase brand understanding, awareness and commercial impact. Implement the brand, marketing and communication strategy.• Conceptualise and develop impactful campaigns and projects to create brand awareness by leverage on partners’ event and marketing communications.• Ideate and develop partners programs to drive sales through various marketing efforts.• Identify and qualify potential partners for lead generation.• Maintain positive and productive relationship with partners.• Evaluate the marketing performance of partners and recommend improvements.• Analyse competitor product solutions, sales business mix to create meaningful narratives to support new product ideation, improvements and/or to spot opportunities.• Develop and maintain local media relationships and enquiries• Provide executive support to the Head of E-Commerce and Marketing.• Facilitate marketing solutions activities including communication, performance, regional alignment, marketing calendar, and campaign delivery across the region Show less
Assistant Marketing Manager (Telco & Insurance)
Jul 2022 - Feb 2024Partners Marketing Senior Executive
Jun 2021 - Jun 2022

Mindshare
Feb 2024 - nowAccount Manager
Licenses & Certifications
- View certificate

B2B Marketing Foundations
LinkedInOct 2023 - View certificate

Generative AI for Digital Marketers
LinkedInOct 2023 - View certificate

Google Analytics 4 (GA4) Essential Training
LinkedInMay 2023 - View certificate

B2B Marketing on LinkedIn
LinkedInJun 2023 - View certificate

SEO Foundations
LinkedInMay 2023 - View certificate

Hootsuite Platform Certification: 1 Hootsuite Fundamentals
LinkedInOct 2023 - View certificate

Mailchimp Essential Training
LinkedInMay 2023 - View certificate

Advertising on Facebook
LinkedInJun 2023 - View certificate

Learning Google Tag Manager
LinkedInMay 2023
Honors & Awards
- Awarded to Chong Hui, Yong (John)Digital Guru Blue Belt - Advanced Product Track Google Partners Aug 2018 Equipped with Google Shopping Ad, Data Driven Attribution (DDA), Universal App Campaign (UAC), Draft & Experiments, YouTube True View for Action with Search, Programmatic (DoubleClick products) knowledges.
- Awarded to Chong Hui, Yong (John)Bronze Award - World of Work Skills Certificate World of Work Careers Centre Aug 2013 Successfully completed Stage 1 of 4 (Self Awareness) of the World of Work Skills Certificate at Liverpool John Moores University.
- Awarded to Chong Hui, Yong (John)Samsung Mobilers 1st Writer's Bootcamp Samsung Malaysia Electronics (SME) Nov 2012 Attended the 1st ever writer's bootcamp to learn article writing skill for a university/colleges magazine publication, MYC.
Volunteer Experience
Fund-raising Member
Issued by Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM) on Apr 2012
Associated with Chong Hui, Yong (John)
Languages
- enEnglish
- caCantonese
- maMandarin
- haHakka
- maMalay
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