Sergey Shpakovsky

Experience

• 

  « Baltic Alcohol Company»

  Sept 2005 - Dec 2006

  Trade Representative

  Trade RepresentativeActivities and responsibilities:Increase company market share Increasing sales

• 

  British American Tobacco

  Dec 2006 - Jul 2010

  Trade Marketing Territory Representative

  Trade Marketing Territory RepresentativeArea of responsibility: The Kaliningrad Region.Activities and responsibilities:Increase company market share Increasing sales

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  VELUX

  Jul 2010 - Jan 2015

  Regional Sales managerArea of responsibility: The Central of Russia (16 areas)Reporting: commercial directorSales:8 M$Human resources: 8 managers Sales directions: Distribution and Project marketAchievements:Stable annual sales growth of the region more than 12% Capture to f the Project market direction in the regionIncreased the market share since 47% to 65% (Business Analytica)Created a new system of relationship between the company and partnersActivities and responsibilities:Creating and implementation a business development planDevelopment of distributor networkIncreasing the company’s market shareImproving the product mix in the region Building, motivating, training and coaching sales team Show less

  • Head of Sales department

    Jun 2012 - Jan 2015

  • Regional Sales Manager

    Jul 2010 - Jun 2012
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  Mosplitka

  Jul 2015 - now

  Head of Sales department

  Head of Sales DepartmentArea of responsibility: Russia and CISReporting: GMSales:15 M$Human resources: 20+ Sales directions: Distribution and Project marketAchievements:Stable annual sales growth of the company more than 20% for last 3 yearsStable growth keeping at crisis periodStart up of the Project market departmentSales growth to the level of the most effective distributors companies of the ceramic tiles market Activities and responsibilities:Build up a strategy for sale growth Budgeting and forecastingKPI targets setting and trackingHiring and training sales managersManaging and coaching the sales managersDevelop commercial policies, sales force standardsSearching for new suppliersDevelop relationships with key customersSet monthly and quarterly volume plans, and bonus systems, for dealers, building and architect companies. Organization of profile events, including exhibitions, conferences, seminars and meeting Show less