Ray Liu

Experience

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  Drinks Wines & Spirits Co.,LTD.

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  Marketing Specialist

  • Planned marketing white paper of retail channel, which includes several types of campaigns and promotions, and guided 33 retail stores the marketing policies.• Proposed the promotions, evaluated their profitability and feasibility, and analyzed the results to optimized profitability and raise the brand position .• Organized the monthly magazine by creating the concept and arranging the layout, which increased customers engagement by 20% in 3 months.

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  華碩

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  ➤Key Achievements：Consumer Business:• Market Share Groth: Increased China's consumer notebook market share from 14% to 17% during peak season (2021-2023) by analyzing market trends and collaborating with the regional sales team. • Cost Savings: Saved over $10 million in 2022 by effectively managing product and component stock through collaboration with supply chain and sales teams, evaluating market conditions and component costs. • Funding Support: Secured $5.7 million in vendor funding by monitoring sales demand and product supply for annual/quarterly deals. proposing funding initiatives to vendors to enhance ASUS's brand and market competitiveness in China.• Strategic Planning: Conducted monthly discussions with the sales team to review model planning and competition maps, covering MSRP, SKU, quantity, and profit & loss.• Inventory Management: Maintained optimal stock and new sell-in planning, controlling the run-rate from over stock to normal, sustaining profitability and achieving a balance ratio between new and old models.Commercial Business:• Local Production Initiatives: Collaborated with cross-functional teams to manage local production business initiatives in Indonesia (TKDN), targeting the government and education sectors.➤International Experience:• Adobe Max 2022: Represented ASUS at the Adobe Max 2022 Creativity Conference in Los Angeles, promoting products to content creators, resulting in a 227% increase in engagement rate compared to the previous year.• Shanghai Visit: Discussed model planning, market status, marketing strategies and future roadmap with local sales team. Presented the pre-launch model to the biggest e-tailer buyer and provided support for the 2023 ASUS China launch event, showcasing and introducing the new model to customers and retailers. 收回

  • Product Manager

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  • Channel Manager

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  Shopee

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  Category Management Internship

  • Planned 12 online campaigns and analyzed the results afterward; one of the campaigns generated GMV $2,100,000 in one month.•Responsible for planning department’s live broadcast; the maximum number of simultaneous online viewers has increased from 120 to 1,000.• Cooperated with sales and sellers, and helped them promote the new products. Supported both sellers and Shopee to maintain a strong growth rate.• Coordinated closely with the Commercial team and Marketing team to launch and market new products and campaigns. 收回