Sabrina Wolf

Experience

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  EFORT

  Jan 2008 - Jan 2010

  Event & Congress Coordinator

  Responsible for the organisation and on-site leadership of instructional courses in Europe (target audience: orthopaedic surgeons and professors). Support in the organisation of the annual congress (~8'000 participants). Management of one Event Assistant.

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  Baume et Mercier (Richemont Group)

  Jan 2011 - Jan 2014

  Marketing & PR Manager, Swiss Market

  Responsible for the establishment of the marketing, communication and PR strategy and plan for the Swiss market. Leading ATL projects (including digital campaigns and social media), BTL activities and PR. Establishment and management of the marketing budgetKey responsabilities: Trade marketing, National media plan, PR, events, market and consumers understanding

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  Wohnbedarf

  Jan 2015 - Jan 2016

  Marketing & Product Manager

  Project-based assignment – Development and implementation of the marketing, communication and PR strategy and plan of both companies. Project Management and launch of the two companies' websites, coordination of product development and launch of a new design furniture collection together with Pritzker Architecture Prize Winner Shigeru Ban.

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  Lalique Beauty SA

  Mar 2017 - Jul 2020

  International Trade Marketing Manager

  > Develop the new Lalique Boutique Parfums gifting concept, starting from the strategy of the project until the realisation.> Develop the retail and merchandising concept of Lalique Parfums for wholesale: Retail Concept Handbook of the brand including shop in shop, corner, podium and furniture such as backwall, gondola and merchandising tools for POS> Develop the concept and visual merchandising guidelines for product launches and the annual marketing calendar> Develop a new merchandising concept for the Lalique Boutiques. Ensure implementation worldwide> Responsible to organise the yearly booth (110sqm) at the TFWA World Exhibition and Conference Summit in Cannes. > Develop and manage BudgetManagement of a Junior Trade Marketing Manager Show less

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  Dessein

  Jan 2021 - Jan 2023

  Marketing Manager and Co-Founder

  Collectibles. Furniture. Art. Objects. | www.dessein.chCo-creation of the brand - Brand Design and Visual concept – CI - E-commerce strategy - Digital media - Business developpment in B2C channel – Developpment of partnership and collaborations.

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  Victorinox

  Aug 2022 - now

  Brand Experience Manager