Lien La

Experience

• 

  Spiraledge, Inc

  Jul 2005 - Jan 2024

  Collaborated with cross-functional teams to identify key areas for growth, processes builds, workflows, and tools to increase efficiency and fuel a scale-proof future of the operation from a Retail/Merchandising perspective.• Launched a loyalty program on that increased in sales, conversion, and AOV• Managed and troubleshot subscription billing systems and payment gateways: ReCharge, Stripe, Paypal/BrainTree and Churnbuster.io• Implemented a drop ship split shipment feature that allowed users to create split shipment orders between the fulfillment center and the vendor• Integrated a new accounting software: Intact• Achieved an increase in sales, AOV, AUV, conversion, and decreased unsellable inventory by implementing additional promotional capabilities.• Conducted platform migrations from home-grown systems to an e-commerce platform with the responsibility of assessment, scope planning, deployment and testing across multiple sites• Created a PO Management system that automates international purchase orders from a manual process and reduced user error• Developed the PO/Invoice Manager that increased efficiency of managing and reconciling POs and Invoices• Designed and launched a category manager tool that provides the internal team visibility and management of the category hierarchy of sister sites.• Launched a product Q&A feature with an internal dashboard with KPIs and reporting purposes• Communicate product vision, roadmap, and releases to cross functional team• Defining project scope, goals, and deliverables to ensure consistency with business strategy and expectations• Create wireframes & prototypes, user stories and scenarios for the onboarding processes, platforms, and iterations of internal applications• Smooth workflow for the internal teams by implanting improvements to current applications and new product launches Show less • Managed iterations of internal applications through Balsamiq wireframes and JIRA for Buying, Merchandising and Customer Service/Team Sales tools.• Smoothed workflows & processes for Buying Team by incorporating user stories and experiences to existing and new applications.• Created SOP documentations to reduce time spent on training new team members by +50%.• Coordinated site category migration to new E-commerce platform and oversaw multiple application migrations from Volusion platform to the Buyer Portal.• Designed and launched the Category Management tool that provides Buyers & Merchandisers tools and management of the category hierarchy of SwimOutlet.com and EverydayYoga.com.• Defined and implemented a Product Q&A feature with an internal KPI dashboard for tracking and reporting purposes which increased sales conversation rate up to +23%. Show less • Organized & led weekly team meetings with Merchandise Coordinators to introduce new features and enhancements and resolve obstacles.• Prepared weekly Buyer, Product Sales, and Forecast reports for monthly open-to-buy meetings.• Validated selling features, content clarity, product mapping/placement/prioritization, and pricing accuracy on category pages and on-site images to evaluate and enhance the shopping experience.• Researched competitor pricing, market landscape, and product trends to retain a competitive lead.• Analyzed direct to consumer products and ensure custom fields are present on landing pages.• Collaborated with Development, Imaging and Content teams to enhance product entry technology, boosting accuracy and productivity by +30%. Show less • Prepared weekly Inventory and Purchase order reports to inform and support the Buying team.• Managed 300+ new and existing product data in Amazon Marketplace.• Maintained updates for inventory, product creation and promotional pricing.• Updated and maintained the Buying & Merchandising Training Manual to document new features/enhancements and trained new Merchandise Coordinators.• Trained new Merchandise Coordinators as well as delegated tasks out to them.• Analyzed sister storefronts for errors to be corrected.• Entered new product information into internal system for new products to be on storefront.• Created purchase orders, maintained and tracked inventory, contacted vendors for purchase order discrepancies, returned order discrepancies to vendors, and received purchase orders into internal system.• Corrected purchase order errors found by receiving department. Show less • Managed, replenished, consolidated, and audited over 5k inventory SKUs.• Fulfilled backordered customer orders, achieving 96% being shipped out.• Supported and coordinated with Shipping and Receiving departments.• Researched FDA regulations and filled out ACH/Wire payments for new private label imports.• Reconciled purchase orders and return discrepancies to build rapport with vendors.• Resolved purchase order discrepancies by coordinating with vendors to either receive a credit memo or return the discrepancies. Show less

  • Associate Product Manager

    Jul 2016 - Jan 2024

  • Assistant Product Manager

    Jul 2014 - Jul 2016

  • QA Tester

    Nov 2013 - Jul 2014

  • e-Commerce Product Merchandiser Lead

    Jul 2011 - Nov 2013

  • e-Commerce Merchandise Training Specialist

    Nov 2006 - Jul 2011

  • Inventory Specialist/Data Entry

    Jul 2005 - Nov 2006