Stella Chan

Experience

• 

  HK Telecom

  Jan 1996 - Jan 1997

  Account Manager
• 

  PSI Net

  Jan 1997 - Jan 2001

  Sales Manager
• 

  Telstra

  Oct 2001 - May 2021

  • Lead performance marketing digital transformation for Telstra Enterprise globally• Develop strategy roadmap for marketing stack that supports Account Based Marketing, Personalization and Multi-channel communications• Enable Marketing campaign success through operation of technologies • Tighten alignment between sales and marketing on lead management and measurement• Drive data hygiene and cadence on improving productivity• Support Telstra Vantage, an annual signature event (physical and virtual) for Telstra Enterprise Customers • Deep knowledge in Oracle Eloqua, Salesforce.com, Power BI, Seismic, Tableau, Event Apps Show less • Led Digital Marketing for Telstra International • Optimized advance marketing technology and automation to create new customer experience • Created and managed “Performance Marketing” framework • Ran data analytics and built business dashboards to draw insights for decision making• Developed social media strategy and executed plans to build personal brand for Telstra Executives• Drove brand awareness and considerations through SEM / SEO• Develop marketing capability across Marketo, SFDC, Tableau, Google, Aventri, Cvent• Successfully drove ROI from single digit to 40 in 3 years Show less • Led a team of 20 staff based in Asia Pacific region to formulate and execute plans for Corporate Communications, Marketing, Lead Generation and Analyst Relations• Developed and operated communications strategy, lead generation programs and systems improvement to strengthen brand awareness, build mindshare and gain excellent Return on Investment (ROI)• Setup digital marketing and social media platforms for the company• Executed Go-to-Market strategy through result-driven programs across Media, Industry Analysts, Customers, Sales and Investors• Prepared budget plans and assigned individual targets• Designed and operated commission plans to drive right sales behavior and achieve budget plans• Tracked sales performance and provided revenue forecasts• Improved sales process efficiency and productivity leveraging automation e.g. Salesforce.com• Work across Pardot (now SF Marketing Cloud), SFDC, Wordpress• Bagged a few awards from Industry analysts on ground breaking Software Defined Network, the first of it kind available in the marketplace Show less • Supported daily operation of entire sales team with approximately 400 staff based in 13 cities• Oversee revenue planning, win tracking and sales forecast • Support Head of Sales on sales cadence, sales performance, productivity and activities• Designed and executed sales commission plan, sales incentive programs and promotions• Reviewed and refined internal process to increase sales efficiency• Built the first sales CRM on SFDC which provides pipeline management, order tracking and business planning insights• Enabled Sales success by improving velocity from Prospecting to Order and streamline billing process from Delivery to Invoicing Show less

  • Marketing Technology and Reporting Principal, Telstra Enterprise Marketing

    Oct 2018 - May 2021

  • Head of Marketing Operations, (Telstra International)

    Apr 2015 - Oct 2018

  • Vice President, Marketing and Sales Operations (Former Pacnet)

    May 2013 - Apr 2015

  • Director, Sales Operations (Former Pacnet)

    Jan 2006 - Apr 2013

  • Complex Bid Director (Former AsiaNetcom)

    Jan 2005 - Jan 2006

  • Account Director (Former Asia Global Crossing)

    Oct 2001 - Jan 2005
• 

  Amazon Web Services (AWS)

  Jun 2021 - now

  Marketing Operations Lead, APJ Partner Business