Joey Rush

Experience

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  Metro hair design

  Sept 2001 - Jun 2003

  Stylist

  Assistant,receptionist, hair stylist

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  Michelangelo Hair House

  Jun 2003 - Jun 2014

  Hair Stylist / Social Media Manager

  I take clients as a Hair stylist. As Marketing director I'm in charge of the salons marketing campaigns, website, and in-house/online promotions. I also teach the staff how to market themselves and do some minor IT advising to help them set up their profiles and promotions.

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  Joey Rush Hairstylist/Educator

  Feb 2011 - Jul 2020

  Business Owner | Joey Rush Hairstylist/Educator

  Successfully operated a private salon suite, offering specialized hair services and traveling as an educator while managing all aspects of entrepreneurship.Key Responsibilities:-Client Services & Technical Expertise – Provided customized haircuts, color, and styling, specializing in advanced coloring techniques and personalized hair care solutions.-Business & Operations Management – Managed all aspects of salon operations, including appointment scheduling, finances, product inventory, and client retention strategies.-Brand Development & Marketing – Created and executed marketing strategies, leveraging social media, referrals, and promotions to grow a loyal client base.-Retail & Sales Strategy – Curated and sold professional retail products, educating clients on at-home care to increase product sales and enhance customer experience.-Customer Experience & Relationship Building – Developed strong, long-term client relationships through personalized consultations and expert guidance. Show less

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  Flex salon concept

  Mar 2012 - Dec 2013

  Social Media Manager/ Educator

  Recruiting and signing new salons, stylists and affiliates. Develop and facilitate classes about business building using technology and social media. Theory and practical demonstrations of hair cutting and color techniques in salon and trade show settings.

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  Henkel

  Nov 2013 - now

  Key Responsibilities:-Execute and manage social media campaigns, ensuring alignment with brand objectives and overall strategy.-Project manage social media initiatives, collaborating with internal teams and external partners.-Oversee community engagement, managing a team of external community managers to support professionals and elevate brand conversations.-Support strategy development by contributing insights on trends, content performance, and audience engagement.-Work closely with Trade Marketing, Paid Media, and Education teams to integrate digital initiatives with larger brand goals.-Track performance data and optimize content execution for engagement, reach, and conversions.Key Achievements:-Built and structured a community management team, improving response times and engagement.-Manage content rollouts that enhanced influencer collaborations and campaign performance.-Supported the development of education-driven social content, strengthening Schwarzkopf’s positioning as an authority in professional haircare. Show less

  • Social Media Manager | Digital Strategy Execution & Community Growth | Schwarzkopf Professional USA

    Jan 2022 - now

  • Senior Ask Expert | Technical Education and Product Training | Schwarzkopf Professional USA

    Nov 2013 - Jan 2022
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  Alterna Haircare

  Sept 2021 - Jan 2022

  Education Coordinator