Kristin Cavanaugh

Experience

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  Century Cable Advertising

  Mar 1995 - Dec 1997

  Sales Assistant
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  Williams Worldwide

  Jan 1998 - Apr 1999

  Account Executive
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  Century Media, Inc.

  Apr 1999 - Aug 2002

  Senior Account Executive
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  Quigley-Simpson

  Aug 2002 - Sept 2003

  Account Director
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  Las Vegas Review-Journal

  Dec 2003 - Jun 2004

  Single Copy Marketing Manager
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  R&R Partners

  Jul 2004 - Oct 2005

  Account Leader
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  Williams Worldwide/Quigley-Simpson Agency

  Jun 2009 - May 2010

  Account Executive

  During my time here, I augmented client satisfaction by resolving late asset delivery and managing agency accounts. I also helped the company grow by working with the media department and coordinating with multi-functional teams to secure additional budgets.I also led ad performance evaluations and utilized best-performing mediums to improve the response rate of client ads. As a result of proposing and implementing performance improvement plans, I accomplished the client’s ROI targets. Key Skills: Performance Evaluation | Ad Health Analysis. Show less

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  Abbot Kinney Real Estate

  Jan 2010 - Jan 2012

  Project Manager

  Here, I managed and set client expectations by maintaining information transparency through constant communication. I also presented the unique value and utilized relationship management skills to negotiate for and close 15 residential deals within 12 months. I generated a higher volume of leads by utilizing a multi-channel approach and twice as many online ads for increased exposure. As a result of creating comprehensive sales plans, I grew the company’s revenue and market share. Key Skills: Strategic Project Management | Cross-Functional Team Collaboration. Show less

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  Realty ONE Group

  Sept 2011 - Jun 2012

  Marketing and Sales Agent

  As a realtor, I generated, built and managed customer relationships through on-going follow-up and sales account management to ensure each transaction is closed. Generate leads through social media, lifestyle marketing, networking, and direct mail. Promote sales of properties through advertisements, open houses, and participation in multiple listing services. I was recognized for getting deals done.

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  REVShare

  Jun 2012 - Feb 2014

  Sales Development Manager

  At this position, I devised effective media and marketing strategies by leveraging project and budget management to optimize client outcomes. I worked with tort litigation, financial services, and nonprofit organizations to drive advertising campaigns and generated $4.5M+ in billings. Another contribution of mine was acquiring client buy-in for transitioning to TV banner ads and billboard advertisements. I did this by presenting evidence-backed presentations. As a result of adopting alternative media platforms, I boosted revenue by 35%. Key Skills: Revenue Generation Expert | Alternative Marketing Strategy Design. Show less

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  Heartland Payment Systems

  Apr 2014 - Jul 2015

  Relationship Manager

  During my time here, I facilitated merchants with strategic decision making by aligning the solution plan with the transaction volume. I also ensured budgetary compliance by reducing costs. I established strong relationships with local businesses and delivered end-to-end customer services. As a result, I onboarded 75 clients and helped grow revenue by $1M+. Key Skills: Stakeholder Relationship Management | Cost-Reduction SME.

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  MediaPoint Network, Inc

  Jul 2015 - Jun 2021

  Account Manager

  Here, I enhanced the performance of prominent cable and broadcast companies, a total of 500 affiliates, by monitoring sales and conversions and formulating reports to generate insights. My major contribution here was leading weekly performance reviews to optimize client ROIs and generate $5M+ in annual revenue. Key Skills: Client Success Excellence | Revenue Optimization.

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  Social Catfish LLC

  Jun 2022 - now

  Affiliate Manager

  At this position, I oversaw the program comprising 800+ affiliates and achieved client goals by leveraging various growth and improvement opportunities, utilizing BuzzStream and email marketing. One of my biggest successes here was identifying and tapping into a collection of dormant leads. I updated the outreach strategy and utilized cold calling and emailing. I also published monthly newsletters, uploaded blogs, and coached the design team on the development of new banner ads. As result, I increased monthly revenue by 50%+.Key Skills: Growth Leader | Traffic Generation | Ad Campaign Management. Show less