Cornelius Alfonso

Experience

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  National Park Liquor Stores

  Jan 1994 - Jan 2000

  Regional Manager
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  Virgin Active - Potchefstroom & Sandton

  Oct 2000 - Mar 2003

  Sales & Marketing Manager

  Manage Club sales team to achieve the monthly sales budgets.

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  Fitness First - Hong Kong

  Apr 2003 - Nov 2005

  General Manager | National Sales Manager

  Manage the Club in a whole with key focus area on Customer Service to ensure a great experience. Happy members referred more friends and family and it was easier to retain them as members.

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  Fitness First - Sinagpore & Indonesia

  Jan 2005 - Jan 2007

  National Sales Manager

  Growing the business operations for four, to seven health clubs, coordinating construction and operational timelines, recruiting and training staff to ensure businesses open to schedule.Developing the national support team to meet operational requirements, recruiting high-quality talent and developing internal talent to meet business managerial demands.

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  Fitness First - Indonesia & Hong Kong

  Feb 2007 - Mar 2010

  Managing Director

  Recruited to clean up and build up the floundering business; replacing the entire management team within the first three months with freshly recruited talent from outside the industry; establishing robust training and development for all new staff, ensuring performance objectives can be met.Establishing pragmatic performance objectives, ensuring the achievement of sales targets and growth strategies; finishing the fiscal year ahead of the EBITDA budget against forecast.

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  SDMS | Supreme Digital Marketing Solutions

  May 2010 - Jul 2013

  Owner / Internet Marketing Expert

  Successfully establishing the business as a key player within the Lowveld region within the first six months of operation; growing the workforce and training staff to support the fast growth of the business, ensuring excellent service and high levels of customer satisfaction.

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  Gold's Gym Indonesia

  Jul 2013 - Nov 2015

  President Director

  Responsible for managing all aspects of the business, increasing brand awareness and market share; planning and developing a portfolio of 23 health clubs with 1,200 employees spread across the region; training and developing senior executives, enabling the development and deployment of skilled and motivated personnel.Successfully increasing the number of health clubs from 15 to 23 within a 26 month period; recruiting, training and developing four new managers as District Business Managers with responsibility for overseeing four clubs each; recruiting and training 12 club General Managers over an eight-month period, dramatically improving operational performance and service. Show less

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  Wall Street English Indonesia

  Dec 2015 - Apr 2017

  President Director

  Responsible for coordinating and leading the entire business operations for the English language school franchise across seven education centers, with full financial accountability for P&L, ensuring profitability to challenging targets.Leading the direct sales and marketing team, establishing brand awareness in the market; ensuring the continuous online and off-line generation of qualified leads, securing an ongoing year-on-year growth in student up-take.Establishing highly effective staff development programmes, ensuring a skilled and motivated workforce; restructuring multi-management systems to enhance productivity and performance. Show less

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  Vagabonding

  May 2017 - Jul 2017

  Time out

  Vagabonding involves taking an extended time-out from my normal corporate life. To travel, and work on ME and on my own terms. Vagabonding is about using the prosperity and possibility of the information age to increase my personal options instead of personal possessions. Vagabonding is about looking for adventure in normal life, and normal life within adventure. Vagabonding is about time - our only real commodity - and how I choose to use it.

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  Time International

  Aug 2017 - now

  General Manager - Strategic Initiatives

  For over 8 years, I’ve been part of Time International, Indonesia’s world-class curator and cultivator of leading brands. In my role, I oversee the Digital Marketing and CRM teams, focusing on how we grow luxury brands by uniting awareness with loyalty.I call this discipline Client Experience Growth Ops (CXGrowthOps) — the operating system where digital marketing, CRM, clienteling, sales, and operations work together to deepen client relationships and drive brand growth.Key responsibilities include:- Leading digital marketing programs to expand awareness and attract new clients.- Strengthening CRM and clienteling strategies to increase loyalty, retention, and lifetime value.- Aligning teams, data, and technology under CXGrowthOps to deliver measurable growth.- Collaborating with global maisons across watches, fashion, jewellery, and lifestyle to enhance the client experience in Indonesia. Show less