Sarah McIlwain

Experience

• 

  KosovaLive

  May 2014 - Aug 2014

  Journalist

  Interning writer at KosovaLive. Covered in-depth news stories.http://kosovalive.org/blogs/by-design-counterfeit-goods-have-become-accepted

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  TSC Apparel

  Apr 2016 - Oct 2019

  • Lead for overall marketing content calendar (both digital and print) • Lead on social media production, publishing and reporting • Works with overall marketing department as it relates to content and how those elements should be utilized through multi-channel efforts, especially social media • Coordinate, research, create and distribute content pieces • Coordinate media planning, scheduling, and execution, especially with 3rd parties • Create and deliver press releases and other media content • Write, edit and proof copy for various collateral pieces • Event planning in coordination, working directly with the Production Manager • Serves as a strategic resource to the Director of Digital Marketing by providing collaborative and relevant campaign feedback in order to facilitate timely, data-based decisions Show less • Responsible for the marketing and campaign management of over 50+ brands. • Developed and managed a content calendar and execution of implementation strategy. • Create, plan, and track annual marketing budget and marketing co-op funds • Campaign analysis, ROI, and tracking. • Executed inbound marketing strategy through digital efforts, SEO, video, AdWords, social. • Spearheaded launch of blog to supplement branded marketing efforts, including internal and external promotion and creation of content. Show less

  • Social & Content Specialist

    Jan 2019 - Oct 2019

  • Marketing

    Apr 2016 - Jan 2019
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  Ahalogy

  Oct 2019 - Jul 2021

  Social Media Trader

  • Executing direct media buys across social platforms. • Creatively leveraging data to drive results and achieve client goals and objectives.• Campaign management & optimization.• Delivering actionable audience and optimization-based insights at agreed-upon cadence.

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  Quotient Technology Inc.

  Jul 2021 - Apr 2022

  Senior Social Media Trader
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  84.51˚

  Apr 2022 - now

  Sr. Media Buyer