Nicki Button

Experience

• 

  Louisiana State University

  Jan 2016 - May 2018

  • Created content for the College of Science’s official blog and social media platforms (Instagram, Facebook, and Twitter)• Provided communications support by developing content for e-newsletters, writing articles for print and online, interviewing faculty, researchers, and students for features, photographing events, and developing a social media strategy• Organized College of Science events, including the Dean’s Circle Dinner, Hall of Distinction, and outreach activities • Tutored student athletes weekly by sharing successful study strategies and reviewing course content in the following courses: Physical and Historical Geology (lecture and lab), Mineralogy, Introduction to Oceanography, Introduction to Marine Sciences

  • Science Communications Assistant, LSU College of Science

    Jun 2017 - May 2018

  • Geology and Oceanography Tutor, Academic Center for Student Athletes (ACSA)

    Jan 2016 - May 2018
• 

  LSU Department of Geology & Geophysics

  Aug 2016 - Dec 2017

  Teaching Assistant

  • Developed and taught curriculum, oversaw laboratory exercises, guided fields trips, and graded assignments and tests for the following undergraduate and graduate courses: Principles of Geology, Physical Geology, Environmental Geochemistry, Hydrology/Hydrogeology, and Reflection Seismology

• 

  Cornell University

  Jun 2018 - Jul 2020

  Engagement Manager, Executive Education

  • Nurtured leads to attend on-campus Executive Education programs through personal outreach and regular follow ups • Maintained 7,000+ lead and participant records, tracked lead engagement, and created reports through Salesforce• Designed emails using Mailchimp, including newsletters and drip campaigns, and distributed them through Pardot• Developed and maintained 20+ Pardot landing pages using basic HTML/CSS to capture new leads• Responded to inquiries received via three Executive Education email inboxes, two phone lines, and Olark chat• Managed a team of 3-4 student workers, who assisted with lead nurture activities and marketing content development Show less

• 

  ECornell

  Jul 2020 - now

  • Drive online certificate enrollment by designing and delivering premium email communications for a prestigious brand• Implement marketing strategies by effectively incorporating email best practices and currents trends• Develop and optimize automated email campaigns, using compelling copy, automation rules, and sender lists• Manage Pardot database of 2+ million records, and ensure proper audience segmentation for an engaging customer journey• Execute monthly launch tasks for new online certificate programs, including sending email promotions, adding new certificates to existing nurture programs, creating dynamic content and automation rules, and testing workflows• Participate and contribute in weekly team Creative Brainstorms Show less • Maintained weekly course schedule by canceling low enrollment sections, transferring students, and opening/closing sections• Designed certificate templates using Adobe Photoshop/Illustrator, including customized versions for corporate partners• Resolved instructional, scheduling, and technical issues from eCornell staff, facilitators, and students via a support email address• Executed launch tasks for new online certificates, courses, and on-demand lessons• On occasion, facilitated sessions for virtual synchronous online programs via Zoom• Transitioned Executive Education participant, lead nurture, and marketing information and monitored the programs’ email inbox Show less

  • Marketing Automation Manager

    Dec 2024 - now

  • Diversity, Equity, and Inclusion Committee Member

    Sept 2021 - now

  • Marketing Automation Specialist

    Jul 2021 - Dec 2024

  • Course Operations Associate

    Jul 2020 - Jul 2021
• 

  CNY Youth Rugby

  Feb 2022 - now

  Head Coach, Silver Hawks High School Rugby Team

  Coach the high school girl’s rugby team by leading 3 practices per week and weekly games, handling team logistics, facilitating inclusive team practices, and inspiring players to be their authentic selves

• 

  Neptune Hose Company No. 1 - Fire & Ambulance

  May 2023 - now

  Firefighter and EMT (Volunteer)

  Also serve as Chair of the Marketing Committee