Emma Kessner

Experience

• 

  Project Scientist

  Jul 2016 - Jul 2016

  Summer Camp Counselor

  • led STEM-related activities at a week-long tech camp.

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  California Scholarship Federation

  Sept 2016 - Jun 2019

  Member

  My high school academic performance qualified me for CSF, an organization that fosters service and citizenship.

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  EVVEMI, Inc.

  Jun 2019 - Sept 2019

  Marketing Intern

  • Manage all social media activities (Instagram- 6k followers, Facebook, Twitter, LinkedIn, Pinterest), achieving 50% average engagement with all posts• Design online go-to-market strategy to acquire hair providers, leading to the highest customer acquisition in EVVEMI’s 4-year history• Develop audience engagement strategies and identify future publicity opportunities• Create content for social media, email marketing, & online advertising to ensure continued growth of EVVEMI's user base Show less

• 

  University of California, Santa Cruz

  Sept 2019 - Aug 2022

  Student

  Economics Major | Dean's Honors List (Spring 2020, Fall 2020, Winter 2021, Spring 2021, Spring 2022)

• 

  Anika PR

  May 2020 - May 2021

  ➙ Assist with creating overall PR and Marketing strategy for 25+ clients⇨ Interview, onboard, and oversee 14+ Team Members with roles ranging from Interns to Account Executives➙ Monitor day-to-day operations⇨ Implement and optimize all company procedures and policies to ensure productive workflow throughout Anika PR➙ Monitor Team Members’ productivity and satisfaction⇨ Assign Clients to their respective Account Coordinators➙ Identify and target areas to improve overall Anika PR operation Show less ⇨Interview, onboard and oversee 8+ employees ranging with roles ranging from interns to account coordinators➙ Assist in the assignment and assessment of employee roles within the team⇨ Ensure all tasks and workflow runs smoothly➙ Research and implement productivity platforms (Monday.com, Slack, Publer)⇨ Design and integrate onboarding and invoice procedure➙ Create and edit any necessary documents (e.g Client Roster, Insight Reports using Meltwater, Sample Pitching Documents, TV Show and Guest Flow, Contract Extensions) Show less ➙ Supervise and pitch to various queries and HARO emails on behalf of 11+ clients⇨ Manage all social media platforms for Anika PR (Facebook, LinkedIn, Twitter)➙ Promote content for our clients on any social media platform necessary⇨ Create and post content on all social media platforms for 2 clients- a law firm and a gourmet cookie company (Facebook, Instagram, Twitter, Facebook, LinkedIn)➙ Assist in the development of marketing strategies for both previously mentioned clients⇨ Research podcasts and blogs for clients, best content queueing platforms, project management systems, news/presswire services Show less

  • Director Of Operations

    Aug 2020 - May 2021

  • Marketing And Public Relations Manager

    Jul 2020 - Aug 2020

  • Marketing And Public Relations Coordinator

    May 2020 - Jul 2020
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  Gesher Group Consulting

  Sept 2020 - Dec 2020

  Marketing Consultant

  Gesher Group is the premier business consulting group at the University of California, Santa Cruz. Founded in 2013 and comprised of UC Santa Cruz’s most ambitious students, Gesher aims to bridge the gap between students and the professional world by providing its members with supplemental education and hands-on experience. Gesher Group works directly with 4-5 businesses from the Bay Area each quarter in the areas of Digital Marketing, Business Development, and Data Analytics.

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  Anika PR

  Sept 2021 - Jan 2022

  Social Media Coordinator

  ➙ Social Media Management (content audit, strategy, copywriting, managing creative assets, analytics reporting) for health-focused non-profit⇨ Create monthly media visibility reports (Meltwater) and social media management performance assessments (Loomly) for clients

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  Bastion Elevate

  Jan 2022 - May 2022

  Social Media Coordinator

  ➙ Build-out monthly social media calendars, including writing copy and managing creative assets for health-focused non-profit⇨ Social Media research, engagement, and strategic recommendations for all social clients (sectors: non-profit, automotive, energy)➙ Create monthly media visibility reports (Meltwater) and social media management performance assessments (Sprout Social)

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  Your Brand Amplified®

  Sept 2022 - Mar 2023

  Digital Marketing Strategist

  ➙ Develop robust PR and Marketing strategies for clients using knowledge of industry trends, market research, and assessment of current brand visibility⇨ Conduct Social Media, Media Visibility, and SEO Assessments, as well as Monthly Analytics Reports for all clients (tools: Meltwater, SEMRush)➙ Optimize all company procedures, including researching and implementing online tools and creating templates

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  Full Capacity Marketing, Inc.

  Feb 2023 - now

  - Strategy sessions with the CEO to help grow revenue and build brand authority.- Conduct market research to identify the best marketing strategies for FCM customers.- Develop robust PR and Marketing strategies for clients using knowledge of industry trends, market research, and assessment of current brand visibility.- Conduct brand sentiment assessments (social media & media visibility), research, and recommendations for clients using FCM analytics tools.- Direct research and analysis of social media post metrics and user engagement and develop a content strategy that aligns with project goals and adjust, as necessary.- Direct and review the build-out of monthly content calendars for FCM and client social media accounts. Review weekly post copy, creative assets, and account engagement to ensure content aligns with the overall brand strategy and social media best practices.- Develop strategic PowerPoint presentations pertaining to market research and recommendations.- Collaborate with FCM team members and/or contractors to ensure social media strategy, content, and design materials align with project's communications strategy/initiatives- Implement email campaigns, manage contact databases, create engaging newsletter content, and analyze campaign performance for FCM and client newsletter lists while ensuring emails follow industry policies and best practices- Collaborate with FCM team members and/or contractors to optimize all company procedures including researching, implementing, and maintaining online tools, organizing company files, and creating Standard Operating Procedures (SOPs) and templates.- Management of technology like Simplified (Social Media Post Scheduling Platform), CRM, Asana, Slack, and Agency Analytics. Show less - Conduct market research to identify the best marketing strategies for FCM customers- Develop robust PR & Marketing strategies & recommendations for clients using knowledge of industry trends, market research, and assessment of current brand visibility- Conduct brand sentiment / online footprint assessments (social media & media visibility), research, and recommendations for clients using FCM analytics tools.- Build out monthly content calendars for FCM and client social media accounts, including researching benchmark trends and audience preferences, developing a content strategy that aligns with business/organization goals, writing copy, managing creative assets, and audience engagement- Develop monthly reports analyzing social media post metrics and user engagement & providing strategic recommendations to adjust overall content strategy- Collaborate with Social Media Managers to guide brand strategy, copywriting, and best practices for managing client social media accounts- Optimize all company procedures, including researching and implementing online tools, organizing company files, and creating Standard Operating Procedures (SOPs) and templates.- Implement email campaigns, manage contact databases, create engaging newsletter content, and analyze campaign performance for FCM and client newsletter lists while ensuring emails follow industry policies and best practices.- Management of technology like Simplified (Social Media Scheduling Platform) CRM, Agency Analytics Show less

  • Director of Marketing And Business Development

    Jan 2024 - now

  • Director of Operations

    Mar 2023 - Dec 2023

  • Social Media / Operations

    Feb 2023 - Mar 2023