Rahul Lenka

Experience

• 

  TEDxRavenshawUniversity

  Jan 2019 - Oct 2019

  Head of Marketing and Content Writing

  -Organised the maiden TEDx event with 100 guests and handled the major operations and marketing activities-Budgeted and administered sum of INR 0.16 mn for the event by raising revenues from tickets and sponsorship-Invited Padma Shri Ileana Citaristi and D Prakash Rao as keynote speakers for the event after several dialogue-Designed the event website and marketed the event to 1,800+ people on Facebook and Instagram in a month-Developed strategies as part of the Core Organising Committee and headed a team of 5 for event's marketing Show less

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  MBAtrek

  May 2019 - May 2019

  Marketing Intern

  -Increased the followers by 20% across different social media platforms by formulation of different campaigns-Surpassed the target of getting verified sign-ups by over 100% via implementation of various marketing strategies-Prepared tailored marketing assets with the Design team for content creation on various social media platforms

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  Utkal Today

  May 2020 - Jun 2020

  Business Development Associate

  -Generated over 4,500 views on published articles within a period of a month for the start-up in the initial stages-Increased engagement by over 700% in two months by developing specific campaigns for different social media-Achieved over 70% more views per article on each of the published article from an overall average of 500 views-Facilitated in hiring 22 writers in two months for the company and suggested regional business expansion plans-Researched extensively on the key trending topics and headlines for the website to publish articles on the same Show less

• 

  The Economics, Politics, and Society Interest Group｜IIM Kozhikode

  Mar 2021 - Feb 2022

  Elected Senior Member, The Economics, Politics, & Society IG, IIM Kozhikode

  -Organised GD practice sessions with preparatory materials to support the placement process for 1000+ students- Marshalled flagship debate event with 80+ participants and hybrid knowledge symposium with a footfall of 90+

• 

  Samsung Electronics

  Apr 2021 - Jun 2021

  Summer Intern

  - Undertook secondary market research from 100+ sources to identify 10 driving factors for the Smart TV industry- Identified 5 Key Buying Factors across 3 product segments through analysis of 330+ Smart TV consumer data- Conducted competitor analysis of 5 major companies across 3 product categories through product benchmarking- Recommended 8 major product improvements by analysing opportunity areas from benchmarking and 5 KBFs- Ideated 8+ sales expansion plans and suggested 4A model of marketing for the growth of sales in the rural market- Received Intern of the Season Award and INR 10,000 cash prize among 34 co-interns across Top 8 B-Schools- Selected as the only intern to be featured in Samsung Weekly Leadership Magazine about the future of workplace Show less

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  Samsung India

  May 2022 - now

  - Conducted in-depth Competitive Product Benchmarking for Premium Tablet (INR40K+) segment- Visited 20+ on field stores and customer interviews to understand customer behavior - Analyzed over 40k+ consumer data trends and segmented three major Target segments- Formulated Strategic plans to onboard 20k new customers in the specified target segments- Formulated Plans and deliverables to gain over 50% market share in Premium segment

  • Assistant Product Manager - Laptops

    Jul 2022 - now

  • Management Trainee

    May 2022 - Jul 2022