Alessandra Gollek

Marketing Intern

Düsseldorf, North Rhine-Westphalia, Germany

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Timeline
About me
PwC | Senior Associate Customer Transformation | Marketing Technology Consulting | M.Sc. Business Management
Education
- Duale Hochschule Baden-Württemberg
  2017 - 2020
  Bachelor of Arts - BA Business Administration - Media and Communication Economics ECTS-Classification: A
  Baden-Wuerttemberg Cooperative State University (DHBW)Business administration: Media and Communication Economics - Focus: MarketingBachelor thesis: Analysis and evaluation of the role of Google Ads in relation to the customer journey of further education products using the example of the netzstrategen Academy. Grade: 1,0
- Steinbeis-Hochschule Schools of Next Practices
  2021 - 2023
  Master of Science - MS Business Management - Strategic Marketing Management
- IHK Akademie Schwaben
  2019 -
  Ausbilder-Eignungsprüfung, Ausbildung der Ausbilder 97 of 100 points
  Nachweis der berufs- und arbeitspädagogischen Fertigkeiten, Kenntnisse und Fähigkeiten gemäß der Ausbilder-Eignungsverordnung, die für die Vermittlung der Ausbildungsinhalte erforderlich sind.Trainer Aptitude Examination (AEVO) at the Chamber of Commerce and Industry (IHK)
- Institute of International Education
  2022 -
  Scholarship Holder
- Montgomery College
  2014 - 2015
  English
  Campus: Rockville, Maryland, United States of America.
Experience
- RTL Consumer Products
  Apr 2017 - Jun 2017
  Marketing Intern
- VNR Group
  Aug 2017 - Dec 2018
  Integrated Degree Program - Student of Business Administration
  Regularly transitioning between different business departments to ensure working in various areas of responsibilities of the company while learning and improving skill sets.
- Netzstrategen GmbH
  Jan 2019 - Sept 2020
  Integrated Degree Program - Student of Business Administration
  Technology and Strategy Consulting
- SoSafe
  Oct 2020 - Jan 2021
  Performance Marketing Manager
- Bynd
  Feb 2021 - Feb 2023
  Core responsibilities:• Marketing technology consulting - e.g. Customer Data Platform, Data Clean Room and mobile SDK implementation in a global FMCG and Retail company• Conception of profitable setups as part of data-driven marketing strategies• Creation of a product vision and implementation prioritization in the form of user stories, epics and roadmaps in software development tools (e.g. Jira) • Understand DAX-30 companies advertising performance and -goals and drive provable results by the integration of successful marketing technology tools to help them reach their customers better than ever• Customer relationship building Show less
  - Consultant - Marketing Technology
    Sept 2021 - Feb 2023
  - Junior Consultant
    Feb 2021 - Sept 2021
- PwC Deutschland
  Mar 2023 - now
  Senior Associate - Customer Transformation
Licenses & Certifications
- Event Manager
  VNR Group
  Mar 2018
- Trainer license (AEVO)
  IHK Akademie Schwaben
  Nov 2019
- Certified ScrumMaster® (CSM®)
  Scrum Alliance
  Jul 2022
  View certificate
- Zeotap CDP Certification
  Zeotap
  Apr 2023
Honors & Awards
- Awarded to Alessandra Gollek
  Scholarship Holder Institute of International Education Oct 2022
Volunteer Experience
- Volunteer
  Issued by The Green Lion on Aug 2016
  Associated with Alessandra Gollek