Frank Nowak

Experience

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  Arne Art Affairs

  Sept 2007 - Jul 2010

  Assistant Manager

  • Event planning and execution• Artist management• Fund raising• Public relations• Customer Support

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  Ipsos

  May 2010 - May 2012

  Interviewer

  Interviewing respondents regarding their media usage and customer satisfaction. Mystery shopping and brand awareness projects.

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  Oxyme

  Sept 2011 - Aug 2013

  Social Media Analyst

  Rating and researching Customer opinions and needs. Desk research and translations of technical and colloquial texts.

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  IQU

  Aug 2012 - Jul 2018

  My responsibilities:- Defining iQU's media mix- Leading publisher relations team - Setup of media buying activities (New verticals and platforms)- Planning and setup of campaigns (Social, Display, Search, Native)- Leading the media buying teams (CPM,CPC, PPC, Social, Search)- Hiring of new team members - Preparing colleagues for leadership roles- Managing iQU's key accounts- Optimizing work processes- Optimizing KPI and target structure- Testing and evaluation of new revenue streams Show less iQU is a digital media agency dedicated to game advertising, providing services in the field of player acquisition through performance, dialogue and branding campaigns. We offer the largest portfolio of global game offers to help our partners to maximize their inventory profitability. Whether you’re ready for CPL/A/I based offers and in need of high payouts or fast payments, looking for a quality network with dedicated support, iQU will be able to give you access to our self-service platform and build loyal partnerships together.iQU® offers industry insights and expertise to help publishers grow great games. iQU® helps publishers promote their unique game content. iQU® provides customizable advertising solutions. Our services are used by early stage game companies as well as AAA advertisers like Electronic Arts, Wargaming, Ubisoft, Bandai Namco and Square Enix. My responsibilities:- Leading Publisher relations team - Managing iQU's Key Accounts- Optimizing Work processes- Optimizing KPI and target structure- Campaign Management and Analysis- Media buying and planning- Testing and evaluation of new revenue streams Show less iQU is a digital media agency dedicated to game advertising, providing services in the field of player acquisition through performance, dialogue and branding campaigns. We offer the largest portfolio of global game offers to help our partners to maximize their inventory profitability. Whether you’re ready for CPL/A/I based offers and in need of high payouts or fast payments, looking for a quality network with dedicated support, iQU will be able to give you access to our self-service platform and build loyal partnerships together.iQU® offers industry insights and expertise to help publishers grow great games. iQU® helps publishers promote their unique game content. iQU® provides customizable advertising solutions. Our services are used by early stage game companies as well as AAA advertisers like Electronic Arts, Wargaming, Ubisoft, Bandai Namco and Square Enix. My responsibilities: - Account Management- Business development- Campaign Management and Analysis- Process optimization Show less - Maintaining and developing existing social media accounts- Account Management - Partner Acquisition - Campaign Management and Analysis- Content ManagementiQU is a digital media agency dedicated to game advertising, providing services in the field of player acquisition through performance, dialogue and branding campaigns. We offer the largest portfolio of global game offers to help our partners to maximize their inventory profitability. Whether you’re ready for CPL/A/I based offers and in need of high payouts or fast payments, looking for a quality network with dedicated support, iQU will be able to give you access to our self-service platform and build loyal partnerships together.iQU® offers industry insights and expertise to help publishers grow great games. iQU® helps publishers promote their unique game content. iQU® provides customizable advertising solutions. Our services are used by early stage game companies as well as AAA advertisers like Electronic Arts, Wargaming, Ubisoft, Bandai Namco and Square Enix. Show less

  • VP Media Strategy

    Jul 2016 - Jul 2018

  • Head of Publisher Relations

    Mar 2015 - Jun 2016

  • Publisher & Campaign Manager

    Mar 2013 - Mar 2015

  • Digital Marketing Intern

    Aug 2012 - Feb 2013
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  Asterion

  Aug 2018 - Jul 2023

  Managing Director

  Asterion is the biggest Dutch esports team and the one stop solution for brands that want to reach the highly relevant esports audience. Our services include the design of go to market strategies, branding campaigns, media sales and content production. Clients working with us can rely on a team with professional backgrounds in: Influencer Marketing, Branding, Performance Marketing and TV/Radio productions. The esports community is not only a very relevant and tech savvy audience, but also highly critical. We make sure that you speak the same language as your audience and put your brand into the center of our attention to craft a message that appeals. Identifying the right segment of esports enthusiasts, the perfect channel to reach them and a format that feels organic is our specialty. Our young but professional team has the advantage of directly working together with successful esport athletes and attending some of the most prestigious events worldwide. This direct connection to the audience and its ambassadors and the love for the gaming industry is what makes Asterion your go to resource for everything esports. Show less

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  Nomads Digital

  Aug 2019 - now

  Vorstandsmitglied

  NOMADS is aiming at being the first marketplace to offer effective and transparent marketing services to game developers of all sizes. We want to increase the diversity ofavailable games by giving all game developers the tools they need to reach theiraudience. At this point only big game studios can afford proper marketing. We are here tochange that.NOMADS was founded by 2 gamers that saw a lot of good games never get the attention they deserved.Transforming dreams and ideas into experiences that we can share with millions of people is our driver.We believe that global creativity and agile technology allow us to enhance game marketing to the next level. Our status quo does not exist - we are restless in finding transparent, measurable ways of making this industry better. We focus on improving our skills and make sure that we are reliable and accurate, to achieve our goals as a team and with our partners. We serve medium sized business in the gaming industry and not the least the gaming community. We will be the best partner for video game developers because we create innovative, unique and influential content and advertisement. We know what we talk about because we are game developers, game content owners and game community builders.Our name expresses the wish to create an environment for people, that keep moving and exploring, without cultural or geographical boundaries. Our team of globally sourced talent, shares a strong passion for gaming and content. Show less

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  Good 2 Games

  Aug 2019 - now

  Unternehmensinhaber

  Good 2 Games offers smart, measurable, traffic acquisition strategies for game developers, publishers and intermediaries. Our focus is the optimal balance between traffic acquisition cost and monetization. We have helped hundreds of website owners, game owners and publishers to find the perfect mix for acquiring and monetizing traffic. Our expertise are funnel analysis and creation, data analysis and traffic acquisition. If you are looking for ways of improving the value of your audiences or campaigns, then we are the go to party. Show less